Kim Dongseon Ice Cream Brand "Benseun" Targets Key Seoul Hotspots Like Gangnam

Benseun Opens New Stores in Gangnam, Jamsil, and Dunchon
Selected for Korea’s Gourmet Guidebook “Blue Ribbon Survey”

Benseun, an ice cream brand operated by Hanwha Galleria subsidiary Verascoop Creamery, is opening a series of stores in major commercial districts. The strategy is to expand the brand’s presence by targeting both key commercial areas with heavy foot traffic and densely populated residential zones at the same time.

Benseun announced on the 23rd that it will sequentially open its Gangnam Station branch next month, followed by its Jamsilsaenae branch and Dunchon branch. The area around Gangnam Station is one of the city’s prime commercial districts, attracting a wide range of consumers including office workers and foreign tourists. According to last year’s statistics from Seoul Metro, the average number of daily passengers getting on and off at Gangnam Station exceeds 100,000. The Gangnam Station branch is located a four-minute walk from the subway station, enhancing accessibility.

Rendering of Benson Gangnam Station branch. Provided by Benson.

The company is also pursuing openings in the heart of everyday living areas. The Jamsilsaenae and Dunchon branches are located in so-called “super-station areas” immediately adjacent to subway stations. The plan is to simultaneously capture takeout demand from visitors to the nearby Sports Complex and Olympic Park, as well as delivery demand from large apartment complexes in the vicinity.

So far, Benseun has expanded its store network mainly across key hubs and densely populated residential areas such as Apgujeong, Seoul Station, and Yongsan. It currently operates offline stores including “Benseun Creamery Seoul” in Apgujeong, as well as branches at Seoul Station, Cheongnyangni Station, Galleria Luxury Hall, Starfield Suwon, Gran Seoul, Mapo, and Yongsan Station.

Recently, the brand’s competitiveness was recognized when it was selected for “Blue Ribbon Survey,” one of Korea’s leading gourmet guidebooks. Blue Ribbon Survey selects outstanding restaurants by combining website evaluation data with visitor reviews.