Park Bogum Named Dyson Ambassador for His Passion for Cleaning

A Trustworthy Image Resonates with Dyson’s Philosophy
From Vacuum Cleaners and Air Purifiers to Hair Care Devices

Dyson Korea announced on January 22 that actor Park Bogum has been selected as its official ambassador. The company explained that his trustworthy image aligns with Dyson's philosophy of prioritizing innovation. Park Bogum is expected to serve as an ambassador for a wide range of products, from home appliances such as vacuum cleaners and air purifiers to hair care devices.

Dyson Korea announced on the 22nd that actor Park Bogum has been selected as its official ambassador. They judged that his trustworthy image aligns with Dyson's philosophy of leading with innovation. Dyson

Dyson Korea stated that Park Bogum, who has built a trustworthy image since his debut and naturally connects with the public, is well-suited to effectively convey Dyson’s engineering-focused corporate philosophy to consumers. Dyson, for its part, has emphasized differentiated user experiences, particularly in the premium cordless vacuum market. Although the company has faced criticism for delayed product launches due to its philosophy of prioritizing technological innovation, it remains committed to a long-term strategy of strengthening brand trust.

Beginning with the domestic launch of the 'Spot and Scrub AI Robot Vacuum Cleaner' on January 12, Park Bogum will participate in various campaigns introducing Dyson’s latest products. The 'Spot and Scrub AI Robot Vacuum Cleaner' features a three-step cleaning process-detection, removal, and re-verification-and uses advanced AI technology to thoroughly eliminate hidden stains. Going forward, Dyson plans to expand Park Bogum’s activities across not only home appliances but also the entire range of hair care devices, aiming to communicate the value that technological innovation brings to everyday life.

Regarding his selection as ambassador, Park Bogum commented, "For me, home is a place to recharge my energy, and I believe technology plays a significant role in making that space more comfortable and efficient. I have always been impressed by Dyson’s innovative technology, and I am delighted to be able to share this with more people."