Clean Country Launches "Customer Value Realization Committee" to Strengthen Customer-Centric Management

Establishing Six Key Action Principles Including "Customer First"

On January 22, Clean Country announced the launch of the "Customer Value Realization Committee" to strengthen customer-centric management.

Chairman Hyunsoo Choi of Clean Country (third from the left in the first row) and CEO Dongyeol Lee (third from the left in the second row) are taking a commemorative photo after launching the 'Customer Value Realization Committee.' Clean Country

Celebrating its 60th anniversary this year, Clean Country decided to establish this committee to embed Consumer-Centered Management (CCM) not as a one-off initiative but as a core part of its work processes and decision-making criteria. The company has also begun preparing to obtain CCM certification for the third time this year, which is certified by the Fair Trade Commission and managed by the Korea Consumer Agency.

The existing Clean Country CCM Secretariat will be elevated to the Customer Value Realization Committee and will operate as an organization directly under Chairman Hyunsoo Choi. The committee will serve as a governance body directly linked to the highest level of decision-making, and will address and coordinate major customer issues from a company-wide perspective based on the seven CCM principles: customer priority, safety culture, assured quality, sustainability, employee happiness, environmental practice, and technological innovation.

Additionally, the committee has established six key action principles: customer first, decision-making based on the voice of the customer, proactive prevention, company-wide accountability, clear execution and responsibility, and building customer trust as an asset. The plan is to proactively manage potential risks based on customer data and to establish a system where all customer issues are handled as a collective responsibility across the company.

The company will also continue its quality innovation activities at the company-wide level through monthly reviews of customer complaint improvements and quarterly sharing of quality performance.

A Clean Country representative stated, "The launch of this committee is a change that goes beyond organizational restructuring; it is about establishing customer-centric management as the fundamental principle of company operations," adding, "Based on CCM, we will build customer trust and create differentiated value."