Strawberries: Emart's Top-Selling Fruit
Account for 25% of Annual Fruit Sales in 2025
Discounts on Strawberry Ice Cream, Beverages, and Snacks
Emart announced on the 15th that it will hold a "Strawberry Festival," where customers can purchase fresh strawberries and a variety of strawberry-flavored foods at affordable prices.
First, from this day until the 21st, for one week, "Fresh Strawberries (domestically produced, 500g)" will be sold at 7,980 won, which is a 3,000 won discount from the regular price of 10,980 won when Shinsaegae Points are used.
Emart announced on the 15th that it will hold a "Strawberry Festival" where customers can purchase fresh strawberries and various strawberry-flavored foods at affordable prices. Photo by Emart
From this day until the 28th, Emart will run promotions on bakery items, ice cream, beverages, and snacks made with strawberries. At the in-store bakery, "Spoonable Nonsan Strawberry Cake (370g)" will be available for 7,980 won, a 2,000 won discount from the regular price of 9,980 won with Shinsaegae Points. "Nonsan Strawberry Cream Red Bean Bread (4 pieces)" can also be purchased for 6,980 won, a 1,000 won discount from the regular price of 7,980 won with Shinsaegae Points.
"Frozen Strawberries (1.5kg, from Peru)" will be offered at 8,784 won, a 20% discount from the regular price of 10,980 won with Shinsaegae Points. In addition, three types of Haagen-Dazs strawberry ice cream, as well as Bel Frutta and Finbogourmet strawberry jams, will be available at a 30% discount. For four types of strawberry beverages, including Starbucks Physio Peach Strawberry (400ml), a 20% discount will be applied when purchasing two or more. For four types of strawberry milk and yogurt, including Binggrae Strawberry Milk (240ml*4), two additional packs will be given as a bonus.
During the event, customers who spend a total of 30,000 won or more on strawberry promotional products will receive 3,000 e-money points, which can be used as cash at Emart. The awarded e-money can be used for 14 days starting from the next day.
Emart decided to hold this strawberry-themed event because strawberries have the highest demand among fruits, and there is a strong preference for foods made with strawberries. Despite being a seasonal fruit that is not sold from May to October, strawberries are the top-selling fruit at Emart every year. In January 2025 alone, strawberries accounted for 25% of the annual fruit sales.
Jung Woojin, head of marketing at Emart, said, "We decided to hold the festival by integrating not only fresh strawberries but also various products made with strawberries," adding, "We expect that customers will be able to enjoy in-season strawberries more affordably and in a wider variety of ways."
© The Asia Business Daily(www.asiae.co.kr). All rights reserved.
