Merz Accelerates APAC Expansion: "Natural Fillers with Multi-Density Adherence"

Leading with Hyaluronic Acid Filler 'Belotero'
Actress Song Hye-kyo Appointed as Regional Ambassador

Merz Aesthetics (Merz) announced on January 14 that it has selected actress Song Hye-kyo as the regional ambassador for its hyaluronic acid filler 'Belotero' and will be accelerating its efforts to target the Asia-Pacific (APAC) market.

Lawrence Sioumalts, President of Allergan Aesthetics APAC, is explaining the flagship product Belotero at the new Belotero campaign launch event held on the 14th at The Westin Seoul Parnas in Gangnam-gu, Seoul. Allergan Aesthetics

On this day, Merz held a launch event for the new APAC campaign for 'Belotero,' titled 'Nature Lies in the Details,' at The Westin Seoul Parnas in Gangnam-gu, Seoul, and made this announcement. The campaign highlights the technology that enables the product to adhere closely to the skin, allowing individuals to realize their own natural beauty.

Belotero is composed of four lines: Balance, Soft, Intense, and Volume. It is designed to allow for customized procedures tailored to the unique characteristics of each individual's skin. The product achieves a balance of cohesiveness, elasticity, and moldability, providing natural wrinkle improvement and volume restoration. Its patented CPM (Cohesive Polydensified Matrix) technology ensures natural-looking results that can be seen, touched, expressed, and felt.

In addition, Belotero has established a safety profile based on over 20 years of extensive global clinical data. By including only the essential ingredients necessary for the procedure, the risk of delayed inflammatory reactions from repeated treatments has been minimized.

Lawrence Siou, President of Merz APAC, stated, "We are not simply pursuing procedures for the sake of change, but are seeking authenticity. In a recent survey on the 'source of confidence,' 88% of respondents said they felt more confident after aesthetic procedures. We believe that, beyond enhancing or changing one's appearance, 'care' provides the confidence to exist as oneself."

Yoo Sooyeon, CEO of Merz Korea, said, "Belotero is a hyaluronic acid filler that has been chosen by medical professionals and consumers worldwide for over 20 years. Merz will continue to do its utmost to provide a scientifically reliable product portfolio and the value of natural beauty."