Woori Enterprise Launches Four New CLARION Products

Woori Enterprise, a comprehensive lighting company, announced on January 14 that it will launch four new products under its health functional food brand, CLARION.

CLARION is a daily supplement brand focused on quality that consumers can trust and consume every day, which Woori Enterprise launched in September of last year.

The new products have been developed to meet more segmented consumer needs, building on the reasonable pricing and convenient intake methods of existing products such as multivitamins, vitamin C, rTG omega-3, lutein, and MSM.

The four new products to be released are: ▲ Blood Sugar Cut Diet, which uses green tea extract and banaba leaf extract as main ingredients; ▲ Milk Thistle Vitamin B, which combines milk thistle with five types of vitamin B and zinc; ▲ Calmadia, a complex formula containing calcium, magnesium, vitamin D, zinc, manganese, and vitamin K; and ▲ Organic Olive Oil Capsules, which contain organic olive oil in organically certified capsules.

In particular, the Organic Olive Oil Capsules have been designed in a capsule form and in small doses to address consumer feedback about the inconvenience of stick-type consumption, improving portability and ease of intake.

The new products feature an M2C (Manufacturer to Consumer) structure based on the production line of Woori Bio, a specialized health functional food affiliate, which minimizes intermediary distribution margins.

Starting today, the new products will be available on the official CLARION online mall as well as major online platforms such as Naver Smart Store, Coupang, and Gmarket. Various promotions will also be held in celebration of the Lunar New Year holiday.

A representative from Woori Enterprise stated, "As our existing product lineup has shown stable sales among consumers, we have decided to launch four additional new products. We have focused on expanding consumer choice while maintaining reasonable prices."

The company explained that CLARION aims to clearly communicate product functions and information, pursues health functional foods with transparency throughout the entire process from ingredient selection to manufacturing and distribution, and is planning a diverse range of products to increase accessibility for consumers.