Cosmetic Brand INGA Succeeds Again in Japan... New Product Gains Attention on Qoo10

ABT ASIA's cosmetic brand INGA is further solidifying its presence as a global K-beauty brand by achieving meaningful results in the Japanese market, building on its success in Southeast Asia.

INGA has proven its competitiveness in color cosmetics by becoming a bestseller on major online beauty platforms in Southeast Asian countries. This momentum has continued in Japan. On Qoo10, Japan's leading beauty e-commerce platform, INGA has steadily expanded its brand awareness centered around its flagship product, the Water Glow Lip Tint. The brand recently attracted renewed attention in the market with the launch of a new product.

The newly introduced Water Doublelasting Scented Tint ranked first in the overall point makeup category on Qoo10 on the very day the promotion began, demonstrating strong interest and response from local consumers. The trust built through the strong sales of the existing Water Glow Lip Tint has naturally carried over to the success of the new product.

In particular, the significance lies in the fact that the color selection reflecting the unique preferences of Japanese consumers, the sophisticated packaging design, and ongoing research into product texture have all contributed to positive feedback. This is seen as evidence that INGA is establishing itself as a competitive brand in the Japanese color cosmetics market, beyond the success of a single product.

An official from ABT ASIA stated, "It is very meaningful that our efforts to continuously refine color selection and product design based on a thorough analysis of Japanese consumer needs have led to this achievement," adding, "We plan to further strengthen K-beauty's competitiveness in the global market by developing product strategies tailored to the characteristics of consumers in each country."

Meanwhile, INGA is actively considering expanding its distribution channels and further targeting the local market in Japan, following its recent success on Qoo10. The strategy is to continue expanding its influence as a K-beauty brand beyond the Asian market and onto the global stage.