Pandora, the Danish jewelry brand operated by Starlux (CEO Ahn Jonghoon), has announced the launch of a new collection to mark the beginning of 2026.
The new collection, themed 'Unlock Love,' conveys a romantic sensibility suitable for the symbolic seasons of the New Year and Valentine's Day, encapsulating trust, connection, and commitment with loved ones.
In celebration of 2026, the Year of the Horse, the collection introduces horse-motif charms and bracelets symbolizing freedom and forward momentum, along with a turtle charm representing the unexpected journeys of life. The pink turtle-motif club charm, set with lab-grown diamonds and engraved with the phrase 'Trust The Journey 2026,' serves as a meaningful item for new beginnings. Pandora Members who purchase the club charm will receive a voucher and a complimentary polishing service.
Additionally, the collection features charms with motifs symbolizing love-such as keys, heart-shaped locks, and envelopes-as well as engravable pieces, offering enhanced gift suggestions for Valentine's Day and White Day.
The Pandora collaboration collection continues to expand its Disney and UNICEF lines. The Pandora x Disney collection will sequentially introduce jewelry featuring motifs representing Disney princesses, unveiling a variety of character jewelry for Valentine's Day, including a Stitch charm holding a rose, a fairytale book-motif bracelet, and a Cinderella glass slipper charm. The UNICEF charm collection, supporting children's safety and rights, adds meaningful value to consumer purchases.
Pandora's new 2026 collection, capturing the diverse emotions and forms of love, is available at Pandora stores nationwide and through the official online mall.
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