[CES 2026] Korea Broadcasting Association Executive Board Inspects Media Innovation Technologies: "Concrete Future Strategies"

Networking with Executives of Global Companies
Discussing Opportunities for Collaboration

The executive board of the Korea Broadcasting Association visited the site of 'CES 2026,' the world's largest IT and home appliance exhibition, held in Las Vegas, USA.

From January 6 to 9 (local time), the executive board plans to examine the latest media technology trends, connect with key global media figures, and explore strategies for broadcasting media innovation in the era of an artificial intelligence (AI) transformation.

The Korea Broadcasting Association executive board visiting the site of 'CES 2026' held in Las Vegas, USA. Provided by the Korea Broadcasting Association

This year's CES schedule includes Korea Broadcasting Association Chairman Bang Moon-shin, Vice Chairman Park Jangbeom (President of KBS), Vice Chairman Ahn Hyungjun (President of MBC), as well as the executive board members and heads of AI departments from each broadcasting company, who will visit the exhibition together.

The executive board began their visit by attending an official CES conference session, where National Assembly Science, ICT, Broadcasting and Communications Committee member Choi Hyungdoo participated as a global panel speaker. The session discussed the impact of AI technology across industries and society, policy responses, and the need for international cooperation.

Afterward, the executive board plans to directly examine the latest technologies and innovation cases in various fields such as AI, mobility, robotics, and media platforms. They will also engage in broad discussions on cooperation plans through exchanges with executives from major global companies.

Chairman Bang stated, "AI technology is fundamentally transforming production methods, distribution structures, and revenue models across the media industry. This association-level visit to CES will serve as an important opportunity to further develop innovative future strategies for our broadcasting industry amid the rapidly changing, AI-centered media market."

Meanwhile, Chairman Bang is scheduled to deliver a congratulatory address at the 'Next K-Wave Entertech Forum' hosted by K-Entertech Hub on January 7. The forum aims to explore the convergence potential of next-generation digital technologies and K-content, and Chairman Bang will emphasize the need for innovative collaboration models between media technology and killer content.