Musinsa Trading to Distribute Denmark-Based Brand 'Tekla' in Korea

First Distribution of a Global Lifestyle Brand

Musinsa's brand business specialized subsidiary, Musinsa Trading, announced on the 30th that it will officially distribute the Denmark-based lifestyle brand 'Tekla' in Korea.

Tekla is a global brand established in Copenhagen, Denmark in 2017. Inspired by art and architecture, it offers modern and practical designs, as well as high-quality bedding, homewear, towels, and home fabrics. The company has been recognized for its continuous efforts to reduce social and environmental impact, earning B-Corp certification.

Musinsa's brand business specialized subsidiary, Musinsa Trading, announced on the 30th that it will officially distribute the Denmark-based lifestyle brand 'Tekla' in Korea. Photo by Musinsa

With this partnership, Musinsa Trading will distribute Tekla in Korea and plans to expand customer touchpoints through various channels, including a flagship store. The company also aims to broaden its portfolio from a focus on fashion to the lifestyle sector.

Previously, Musinsa Trading has built its competitiveness as a domestic distribution partner for fashion and accessory brands such as JanSport and Dickies, as well as international fashion brands including 032c, Noah, Marine Serre, and Sleepy Jones.