Smilegate and JamJam Therapeutics Launch Donation Campaign for Children with Developmental Disabilities

Nine-Month Campaign Featuring One-to-One Matching Donations

Smilegate Hope Studio announced on December 29 that it has successfully concluded the donation campaign “Miracles Created by Opening and Closing Hope with Games” (FUNding), which supports rehabilitation for children with developmental disabilities.

Provided by Smilegate.

The campaign ran for about nine months, from March 26 to December 14. JamJam Therapeutics, a company that has grown with support from Smilegate Investment, participated in this campaign. JamJam Therapeutics promoted the campaign through its rehabilitation game for children with developmental disabilities, “JamJam 400,” and donated all funds raised through one-to-one matching to the social welfare organization Angels’ Haven. The donations will be used to support treatment and independence for children with disabilities.

Last month, JamJam Therapeutics was recognized for its social contribution and public benefit through this campaign and received the “Good Game Award” at the 2025 Korea Game Awards for “JamJam 400: Pinkfong and JamJam Friends.”

Kwon Yeonju, Director of Smilegate Hope Studio, said, “This campaign is significant because it demonstrates a social contribution model where a company invested in by the group grows and gives back to society. We will continue to play the role of a hope platform so that many users can empathize with and participate in our partners’ sincere efforts to realize social value.”