Yangsan City to Operate Tourism Promotion Zone at Year-End Ceremony and New Year's Eve Bell-Ringing Event
2026 Year of Visiting Yangsan and 12 Scenic Spots of Yangsan Promoted Through Citizen Participation Event
Yangsan City in Gyeongnam Province has launched the "Grand Operation to Welcome Visitors" together with its citizens.
In conjunction with the Yangsan City year-end closing ceremony and the New Year's Eve bell-ringing event on December 31, Yangsan City will operate a tourism promotion zone to publicize the "2026 Year of Visiting Yangsan" and the newly selected "12 Scenic Spots of Yangsan."
This event is designed as an on-site tourism promotion program to naturally introduce the direction of the 2026 Year of Visiting Yangsan and Yangsan's representative tourist attractions to citizens and visitors at a festival that marks both the end of the year and the start of the new year.
At the event site, three major core tourism contents planned for the 2026 Year of Visiting Yangsan will be introduced: ▲ Mulgeum Station Yangsan Friends Welcome Center (Yangsan Friends pop-up promotion zone), ▲ Under the Sky of Yangsan (an installation art exhibition utilizing "Yangsan"), and ▲ Hwangsan Park Unique Mission Game (an outdoor escape room experience program). Citizens and visitors can participate by casting a simple sticker vote for the program they are most looking forward to.
Through this, citizens and visitors are expected to naturally encounter Yangsan's new tourism contents and form a consensus on future tourism policies and content development.
In addition, a promotional banner will be installed to provide an overview of the 12 Scenic Spots of Yangsan, allowing citizens to easily understand and relate to Yangsan's main tourist destinations, which blend nature, history, culture, and relaxation.
Furthermore, citizens and visitors participating in the event will receive a 2026 calendar featuring Yangsan City's tourism character "Yangsan Friends" as a promotional item, aiming to simultaneously enhance tourism brand awareness and promote the 2026 Year of Visiting Yangsan.
A city official stated, "The 2026 Year of Visiting Yangsan is not a tourism initiative created unilaterally by the administration, but a tourism city project built together with citizens. Through this citizen participation event, we will directly identify the tourism contents that citizens are looking forward to and work to realize them as concrete projects."
Yangsan City plans to strengthen tourism storytelling centered on the 12 Scenic Spots of Yangsan, promote the use of tourism characters, and expand citizen participation tourism programs, thereby enhancing the competitiveness of its tourism city brand in connection with the 2026 Year of Visiting Yangsan.
© The Asia Business Daily(www.asiae.co.kr). All rights reserved.


