[Today's New Products] "Enjoy VIPS Steak at Home"... CJ Foodville Launches Two Ready Meals

Introducing Frozen Ready Meals That Perfectly Recreate Popular Menu Items

VIPS, operated by CJ Foodville, announced on December 29 that it has launched two new frozen ready-to-make meal (RMR) products, allowing customers to easily enjoy the brand's popular steaks at home.

First, the "Cowboy Butter Cream Steak" is a ready-to-make version of a menu item that has long been popular in VIPS restaurants. It uses thick cuts of U.S. chuck flap tail to preserve the juiciness and tenderness of the meat, and enhances the flavor with the trending "cowboy butter cream" sauce, which has recently gained popularity on social media. The creamy sauce, reinterpreted with VIPS' own recipe, combines savory butter, garlic, onion, various spices, and whipping cream to deliver a rich and deep taste.

In addition to the steak and cowboy butter cream sauce, the product includes mashed potatoes, caramelized onions, and butter, allowing customers to fully recreate the restaurant experience at home. The VIPS Cowboy Butter Cream Steak is a "Kurly Only" product and is exclusively available at Market Kurly.

The newly introduced "VIPS Chuck Flap Tail Steak" is a product that maximizes the natural flavor of the meat with a special sauce and seasoning. The sauce, which combines horseradish, tomato paste, and acacia honey, delivers a refreshing and savory taste. The seasoning is a blend of salt, black pepper, and other spices, and the product also includes butter, enabling customers to enjoy a high-quality steak without any extra preparation. It is available for purchase through various channels, including CJ Foodville's integrated order app ChefGo, Market Kurly, and Naver Smart Store.

A CJ Foodville representative stated, "We are launching these new RMR products so that customers can easily enjoy VIPS steaks at various gatherings such as year-end, New Year's home parties, and outdoor camping. Moving forward, we will continue to expand our range of ready-to-make meals that leverage CJ Foodville's chef expertise and menu strengths, offering customers a wider variety of choices."