CUPIST, the operator of the leading domestic dating service "Glam," is expected to achieve its highest-ever performance this year, driven by its push into global markets and service diversification. The company is being recognized for establishing a solid long-term growth trajectory as a "love-tech" company, delivering tangible results not only in Korea but also in major global markets such as North America and Europe.
According to industry sources, CUPIST is projected to surpass 20 billion won (approximately 15 million USD) in consolidated annual revenue for 2025. This represents a surge of more than 50% compared to the previous year and signals a new record high since the company's founding. Notably, more than one-third of total revenue is now being generated in overseas markets, particularly North America and Europe, marking a significant shift in the company’s revenue structure.
The main driver behind this turnaround is CUPIST's aggressive global expansion. Within just six months of entering the North American market, the company recorded 1 billion won in revenue, demonstrating its competitiveness in the global arena. "Glam," which has led the domestic dating app market, has also maintained a clear growth trend compared to last year and continues to serve as a strong cash cow.
CUPIST’s strategy of building a segmented "dating portfolio" tailored to different target groups, rather than relying on a single service, has also proven effective. The company recently launched a series of new services, including "Kemit," which is based on MBTI compatibility, the high-end dating app "AlphaState," and "OnlyPass," which requires users to pass an AI-driven appearance evaluation to join, thereby addressing a wide range of user needs.
CUPIST is also expanding beyond dating apps into the marriage information service market. The company recently launched "Twennies," a marriage information service exclusively for women in their 20s. This move reflects the demand among younger generations for serious relationships at a younger age, beyond casual dating, and CUPIST plans to introduce an IT-based matching system that differentiates it from traditional marriage agencies.
Industry observers are noting CUPIST’s evolution from a simple matching service provider to a "love-tech" company that leverages data and technology to address all forms of love. As the company diversifies its service lineup, analysts expect stronger user lock-in effects and maximized revenue synergies.
CUPIST CEO Ahn Jaewon emphasized the future vision of personalized, data-driven love. He stated, "In the 1900s, everyone consumed the same content through mass media, but now we live in an era where each person views the world through entirely different content." He added, "Our love in the future will follow a similar path."
He continued, "Love will become an even less definable domain, and people will love in completely different ways. We aim to become a global love-tech company that fulfills diverse desires for love in the future, including traditional romance and marriage, conversations with AI, and lifetime short-term dating."
In practice, CUPIST plans to intensify its marketing efforts in North America and Europe next year, while accelerating the global launch of new services. A company representative stated, "If this year was about confirming our potential to establish a foothold in global markets, next year will be when these results are fully reflected in our performance. Based on our love-tech capabilities, we will continue to expand our market share worldwide."
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