Samjin Fish Cake Launches Year-End Customer Appreciation Promotion

From Online Store to Direct Shops, Social Media, and Major Supermarkets
Diverse Online and Offline Discounts and Benefits

K-fish cake brand Samjin Fish Cake (CEO Park Yongjun) is launching a year-end customer appreciation promotion to express gratitude to customers who have supported the brand throughout the year.

This promotion is themed as a "Promise to Become a Better Brand." It goes beyond simple price discounts, reflecting Samjin Fish Cake's sincerity in becoming a more familiar and trustworthy brand in customers' daily lives. The promotion will be held both online and offline, including the official online store, nationwide directly managed stores, official social media channels, and major supermarkets.

On the official online store, a variety of interactive events and discount benefits are available for year-end customers. Key events include: ▲ "Samjin Fish Cake Founding Year Quiz Event" ▲ "20% Discount on Popular Fish Cake Products" ▲ "KakaoTalk Channel Addition Event" ▲ "10% Discount on Samjin Premium Sets."

For the "Samjin Fish Cake Founding Year Quiz Event," customers who enter the correct answer on the event page will receive a 1,000 KRW credit, awarded daily to the first 333 participants. Additionally, winners selected by lottery will receive a "VIP Package" that includes the bestseller "Alchan Assorted Fish Cake," the brand's own "Fish Cake Pot Kettle" merchandise, and two types of scrubbers created in collaboration with global scrubber brand Scrub Daddy.

The "Scrub Daddy Collaboration Scrubber" is a limited-edition item featuring two types: the "Fish Cake Scrubber" and the "Green Onion Scrubber," both reflecting Samjin Fish Cake's witty identity. These unique kitchen items are known for their strong cleaning power and vibrant design. They previously gained attention during their preview at the Scrub Daddy Busan pop-up store in August.

Additionally, through the "20% Discount on Popular Fish Cake Products" event, more than 20 of the year's most beloved products will be offered at reasonable prices. Customers who participate in the "KakaoTalk Channel Addition Event" during the promotion period will receive an extra 10% discount coupon for use in the online store. The "Samjin Premium Set Discount Event" will also offer "Samjin Premium Set No. 1" and "No. 2" at a 10% discounted price.

The online store events will run until the 5th, and some offers may end early if stock runs out.

At Samjin Fish Cake's nationwide directly managed stores, the signature menu item "Fish Cake Croquette" will be sold at approximately 33% off the regular price. The "Fish Cake Croquette" is a premium snack fish cake featuring a variety of ingredients such as shrimp, Cheongyang chili, and cheese added to fish cake dough, and has been a popular product since its launch. This event will be held at all directly managed stores nationwide, except for a few locations.

On the official social media channels, a "Customer Appreciation Comment Event" will run until the 31st. Ten customers who share their "Moments with Samjin Fish Cake" in the comments will be selected to receive a "Samjin Premium Set No. 1."

Until the 4th, the "Samjin Fish Cake Prize Festa" will also take place. Customers who purchase over 7,000 KRW worth of Samjin Fish Cake products at all Emart and Lotte Mart offline stores and submit a photo of their receipt to the designated number will be entered into a draw for various prizes, including a "Pure Gold Bar (First Prize)," "Bespoke Q Cooker Multi (Second Prize)," and "Samjin Fish Cake Sea Set (Third Prize)."

Park Yongjun, CEO of Samjin Fish Cake, said, "We prepared this year-end customer appreciation promotion to express our gratitude to each and every customer who supported Samjin Fish Cake throughout the year. We will continue to listen to our customers and strive to grow as a brand that rewards them with better quality and customer experience."

Samjin Fish Cake continues to solidify its status as Korea's leading fish cake brand, having received the Minister of SMEs and Startups Award at the "2024 Korea 100-Year Enterprise" hosted by the Ministry of SMEs and Startups, ranked No. 1 for five consecutive years in the "Korea Brand Power Index (K-BPI)" processed seafood category, won the "2025 Brand Customer Loyalty Award" in the fish cake category, and received the Excellence Award (Minister's Award) at the Korea Brand Awards.