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Mercedes-Benz Captivates Customers with Winter Popup Event

"Winter Thrill" Event Held at Mona Yongpyong Ski Resort

Mercedes-Benz Korea announced on the 23rd that it will operate a popup event called "Winter Thrill" at Mona Yongpyong Ski Resort in Pyeongchang-gun, Gangwon Province, offering a variety of brand experiences tailored to the winter leisure season.

Mercedes-Benz Captivates Customers with Winter Popup Event Mercedes-Benz Korea announced on the 23rd that it will operate a popup event called "Winter Thrill" at Mona Yongpyong Ski Resort in Pyeongchang-gun, Gangwon Province, offering various brand experiences tailored to the winter leisure season. Mercedes-Benz Korea

The exclusive "Mercedes-Benz Winter Lounge" for Mercedes-Benz customers will be open in front of the Dragon Valley Hotel until February 22 next year. This private lounge can accommodate up to approximately 100 people at once, and entry is granted with a Mercedes-Benz car key or by verifying the Mercedes me application. Customers can enjoy a relaxing break in a comfortable and luxurious space while participating in winter sports.


Key SUV models such as the GLC, GLE, and GLS, as well as the Mercedes-AMG CLE Cabriolet, will be on display, allowing visitors to experience the style and spirit of Mercedes-Benz vehicles that suit a leisure lifestyle up close. The event will also feature a brand-inspired accessory and collection shop, an online consulting zone, food and beverage services, massage chairs, board games, books, and a variety of amenities for customers of all ages.


On December 24 and 25, as well as December 31 and January 1, a "Holiday Cocktail Night" will be held. Every Saturday, the Hollywood blockbuster "F1: The Movie," which has attracted a cumulative audience of 5 million in Korea, will be screened.


At the summit of Balwangsan Mountain, where the resort is located, the Mercedes-AMG GT 55 4MATIC+ will be on display. The striking red vehicle, which stands out against the snowy landscape, visually symbolizes AMG's dynamic performance spirit and the "Winter Thrill" concept, offering visitors a visually engaging experience.


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