Drafting and Proofreading Made Easy with Just Keyword Input
Samsung Life Insurance announced on December 23 that it has introduced an in-house 'AI Customer Experience (CX) Writing System' based on generative artificial intelligence (AI) to enhance the quality of customer content.
Samsung Life Insurance's customer-facing content 'Artificial Intelligence Customer Experience (AI CX) Writing System'. Samsung Life Insurance
This system was developed by combining FabriX AI, a generative AI technology, with the Samsung Life Insurance CX writing guidelines.
Employees can easily draft customer guidance messages by simply entering a few keywords. Existing content can also be refined into more natural and easily understandable sentences.
In particular, the system automatically adjusts sentence length, structure, and expressions according to the delivery method, such as text messages or emails, enabling communication tailored to each situation.
When users input their desired content as a prompt, the system generates new text reflecting those requirements, allowing for flexible use in various work environments.
The proofreading function converts complex financial terms or internal company jargon into simple, everyday language, and also replaces Chinese characters or loanwords with their Korean equivalents.
It also standardizes terminology, punctuation, and unit notation-such as brand terms-that were previously used inconsistently across different content, thereby reducing customer confusion.
Additionally, it automatically checks for spelling, spacing, and typographical errors in accordance with language regulations, supporting the delivery of clear information.
Samsung Life Insurance believes that the introduction of this system will enable customer guidance messages to be provided in a clearer and more consistent manner.
Through this, the company expects to improve customer understanding and have a positive impact on building trust in the Samsung Life Insurance brand.
A Samsung Life Insurance representative stated, "The introduction of the AI CX Writing System is part of our efforts to improve communication with customers," adding, "We will continue to provide better experiences through customer-centric services and the use of technology."
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