Lucevita Healthcare announced that it held a private experience event for VIP customers at the VIP room of Lotte Department Store Mia Branch on December 12.
At the event, approximately 50% of the participating customers made immediate purchases of the products on-site, which is an exceptional result. This figure is significantly higher than that typically seen at beauty device trial events. Department store VIP customers are regarded as the most discerning consumer group, with extensive experience in purchasing high-end products and a comprehensive approach to evaluating skincare items based on ingredients, efficacy, safety, and brand credibility.
These VIP customers are known for their strong preference for value-driven consumption, carefully scrutinizing factors such as ingredients, effectiveness, and brand reliability when choosing high-priced products. A representative from Lucevita explained, "The fact that VIP customers, who are known for their exacting standards, decided to purchase after only a brief trial demonstrates the product’s immediate effectiveness and advanced technology."
The decisive factor behind VIP customers choosing Lucevita was its "world’s first integrated design of ampoule and device," backed by proprietary technology. Lucevita incorporates two key technologies that maximize absorption: "Electroporation" and "Five Sonic Wave."
"Electroporation" uses micro-electric pulses to temporarily create channels in the skin barrier, allowing active ingredients to penetrate deeply. "Five Sonic Wave" is a system in which five independent motors generate precise vibrations to effectively deliver PolyNucleotide (PN) ampoule ingredients into the dermal layer.
The ability to conveniently and painlessly absorb high-functionality PN ingredients-typically used in clinical procedures-deep into the skin at home has significantly increased satisfaction among VIP customers seeking "definite results."
Through this experiential marketing, Lucevita has further solidified its brand image as a "premium home care device genuinely chosen and used by VIP customers." It was also confirmed that hands-on experience, rather than simple explanatory marketing, plays a crucial role in the decision-making process for purchasing high-end beauty devices.
Building on this successful case, Lucevita Healthcare plans to aggressively expand its customer touchpoints. Starting in January 2026, the company will operate experiential marketing programs at other Lotte Department Store locations and will sequentially launch similar programs at major Hyundai Department Store branches as well.
The expanded program will consist of: ▲VIP-exclusive private trial sessions ▲data-driven personalized home care curation ▲one-on-one consultations with professional beauty counselors, all designed to further enhance the premium customer experience (CX).
A Lucevita Healthcare representative stated, "It is encouraging that we have built trust with the top-tier customer segment, going beyond simply increasing sales," adding, "We will continue to pursue differentiated marketing where 'experience leads to conviction,' aiming to become the leading brand in the premium home care market."
Meanwhile, Lucevita plans to gradually expand its experiential marketing operations starting in January 2026.
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