NP's "Muah" Wins Special Healthcare Award at Europe's Largest XR Event

Winner of the XR Healthcare Solution of the Year Award

NP, an extended reality (XR) content company, announced on December 18 that its XR meditation solution "Muah (MUA)" received the XR Special Award at the "XR Awards," the official awards ceremony of "UnitedXR EUROPE 2025," the largest XR event in Europe.

The XR Special Award is given by a panel of judges to recognize cases that have advanced the XR industry and expanded its potential applications. The "XR Healthcare Solution of the Year," which Muah received, is a major category that evaluates innovation in the medical and wellness sectors. Global medical institutions and XR companies competed based on criteria such as technological excellence, user experience, and practicality.

Muah concept image. NP

Muah was highly praised for its ability to precisely analyze users' emotions using a biosignal-based emotional inference artificial intelligence (AI) algorithm and to provide personalized emotional care through immersive meditation content that spans both AR and VR environments. Additional factors cited for the award included its analysis of changes before and after meditation, potential for expansion into medical and welfare sectors, and a growing global user base. In particular, Muah's recognition for its competitiveness in the European market, where XR technology standards are especially high, has raised expectations for global export potential.

NP plans to use this award as an opportunity to actively pursue expansion into European, North American, and Asian markets, as well as to seek partnerships with global distribution channels. In addition, the company aims to officially launch its B2B XR mental care model for enterprises and institutions at MWC 2026 and to accelerate overseas partnerships and export collaborations.

NP CEO Baek Seung-eop said, "Winning at the largest and most competitive XR event in Europe means that Muah's technological capabilities and its potential in emotional care have been recognized internationally," adding, "We will continue to create environments where more people can manage and recover their emotions in everyday life through solutions that combine AI and XR."