Annual Investment of $2 Billion in Trust and Safety
Adolescent Accounts Set to Private by Default, Parental Controls Available
TikTok has been prioritizing the creation of a safe platform for users, including adolescents, by investing nearly 3 trillion won annually. The company also supports the global spread of K-content and helps domestic companies expand into global content commerce.
Jaehoon Jung, General Manager of TikTok Korea, stated at the "2025 TikTok Media Day" held on the morning of December 18 at CGV Cheongdam Cinecity in Gangnam-gu, Seoul, "TikTok has focused on building an ecosystem where creators, brands, and culture can grow together on a healthy platform environment based on trust and safety."
Jaehoon Jung, General Manager of TikTok Korea, is giving a presentation at the "2025 TikTok Media Day" held on the morning of the 18th at CGV Cheongdam Cinecity in Gangnam-gu, Seoul. Photo by TikTok
This event was organized to highlight TikTok's major achievements this year and to showcase cases where Korean culture and businesses were introduced globally through TikTok.
TikTok has invested over 2 billion dollars (approximately 2.8 trillion won) annually in trust and safety, developing related technologies and strengthening its content moderation and management workforce and infrastructure. For adolescents, TikTok applies age-appropriate safeguards from the account creation stage and has enhanced the 'Family Pairing' feature, which allows guardians to manage their children's usage environment.
Currently, TikTok automatically sets accounts to private when users under the age of 16 create an account, and even if adolescent users set their accounts to public, parents can readjust these settings. Guardians can receive real-time notifications when their children upload content and can manage various items such as privacy settings, topics of interest, and following lists. For users aged 14 to 15, if they use TikTok after 9 p.m., the recommended feed is suspended, and they are encouraged to exit the app with calming music and visual effects.
Matty Lin, General Manager of Global Business Solutions at TikTok Korea, presented cases where K-culture has led to tangible business results under the theme of "Global Growth of Domestic Brands through TikTok." Lin stated, "In the case of TikTok Shop, we will continue to invest in the Korean market," adding, "Next year, we will introduce new automation features and improve existing ones to enable sellers to do business on TikTok in Korea."
TikTok provides business solutions that companies can utilize within the platform. Representative examples include "TikTok One," which supports creator collaboration and campaign management, and "TikTok Symphony," an artificial intelligence (AI)-based creative tool.
General Manager Jung introduced TikTok's efforts to support the content ecosystem and the growth of K-culture. TikTok supports creator development through educational programs, large-scale events, and partnership initiatives.
He also reported that the popularity of K-culture on TikTok continues to grow. According to TikTok's analysis of data from over 70 countries, including Korea, about half of the major K-culture hashtag posts generated over the past three years were created in the past year alone. In particular, the '#KSkincare' tag accounted for 60% of its posts in the past year, showing rapid growth.
General Manager Jung stated, "We will continue to expand collaborations with various partners so that Korean culture and businesses can grow more widely and sustainably on the global stage."
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