Huim Company, which operates domestic beauty franchise brands such as Huim M Hair and Lloyd Bomb Hair and develops a beauty platform business based on various partnerships, announced that it has taken the lead in practicing ESG management by conducting a tree planting volunteer activity in collaboration with the Noeul Park Citizens' Group.
This activity is the second environmental conservation program following last year and represents a flagship social contribution initiative reflecting the company's commitment to sustainable management.
Last year, Huim Company took its first step in the Nanjido Urban Forest Restoration Project by organizing a seed bank experience and planting 50 saplings. This year, the company focused on planting saplings to support the improvement of the park's ecological environment.
A total of 21 executives and employees participated in this volunteer activity, personally planting saplings and working together on site maintenance and creating a foundation for plant growth. The event was carried out in collaboration with the Noeul Park Citizens' Group, which is dedicated to restoring Nanjido-a former landfill site-into an ecological park.
A representative from the Noeul Park Citizens' Group stated, "Ongoing corporate participation is a great help to the restoration of Nanjido," and added, "The continued interest and support from Huim Company are bringing about tangible changes in ecological recovery."
A representative from Huim Company said, "It was even more meaningful to participate in environmental protection activities with our executives and employees for two consecutive years," and added, "We will continue to expand eco-friendly activities and community coexistence programs to further practice ESG management."
Huim Company plans to make environmental conservation activities an annual event and to introduce in-house eco-friendly campaigns and community participation projects to help realize sustainable social value.
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