[Photo] "Korea Grand Sale" Kicks Off Early in December

On December 17, a banner promoting the "2026 Korea Grand Sale" was displayed on Myeong-dong Street in Jung-gu, Seoul. The Korea Grand Sale is South Korea's signature shopping tourism festival, launched in 2011 to boost inbound tourism and spending by foreigners during the country's off-peak travel season. It is organized with private sector participation across various fields, including airlines, accommodations, shopping, food and beverages, experiences, and convenience services. Notably, this year, the event period has been moved up to December to allow even more foreign visitors to enjoy its benefits.