Ingredient-Confidence beauty brand Ninewishes announced that it will hold a large-scale discount promotion for one week starting December 17, in collaboration with the YouTube web variety show "Halinkwang" (produced by Solomon Code). This marks the third season of Halinkwang, following a similar format to last year's Season 2, and will offer even more dramatic discounts than before.
Following the participation of brands Dermapix and Plu, Ninewishes is joining Halinkwang and, as in the previous year, will run a promotion consisting of three categories: the new Panthenol Moisturizing Line, the Hydra Moisture Line-well-known as a must-have from Cheongdam Shop-and the Tone-Up Line, which is used by both idols and actresses.
Since the brand's establishment in 2013, the Hydra Moisture and Tone-Up Lines have been beloved for their hero items, including the Moisture Ampoule and Tone-Up Cream. The Panthenol Moisturizing Line, featuring a new cream and mist, is being launched exclusively through Halinkwang and is expected to attract significant attention.
Additionally, Ninewishes is introducing its Vegan Collagen Eye Cream at an unbeatable price through Halinkwang’s "crazy deals" concept, along with generous gifts based on purchase amounts. To celebrate the Christmas season, there will also be a surprise event where luxury jewelry will be given away through a lucky draw.
Meanwhile, "Halinkwang" is a popular YouTube variety content hosted by broadcaster Hwang Kwanghee, in which brand representatives directly present their discount offers and the host selects the most attractive deal to be actually applied. As a commerce-style web variety show that features both brand stories and consumer benefits, it continues to generate significant buzz among industry insiders and consumers with every episode.
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