Children's YouTuber With 31.9 Million Subscribers Sees Gangnam Building Value Rise by 7 Billion Won in Six Years

Corporate Owner of 31.9 Million-Subscriber Channel Purchased in 2019
Prime Location Near Gangnam-gu Office Station... Current Value Estimated at Around 16.4 Billion Won

The asset value of a building in Gangnam, Seoul, owned by the popular children's YouTuber 'Boram Tube,' has increased by approximately 7 billion won over about six years since its purchase.

On December 14, Building Road Real Estate Brokerage announced that Boram Family, which operates channels such as 'Boram Tube Vlog,' purchased a building in Cheongdam-dong, Gangnam District, Seoul in 2019 under the corporation's name for 9.5 billion won.

'Boram Tube Vlog' is a channel where 12-year-old Boram shares daily life content such as playing with toys and cooking with her family. The channel currently has 31.9 million subscribers.

Popular children's YouTube channel 'Boram Tube'. Screenshot of the 'Boram Tube' YouTube channel

The building consists of one basement level and five above-ground floors, was completed in 1975, and underwent a full-scale renovation in 2017. It is located just a three-minute walk from Gangnam-gu Office Station, where Seoul Subway Line 7 and the Suin-Bundang Line intersect, offering excellent transportation accessibility. In addition, the building sits on a corner plot where Seolleung-ro’s main road and a side street meet, which is considered to provide high visibility. Currently, tenants include a convenience store, caf?, nail shop, hair salon, skincare clinic, and offices.

According to the certified copy of the real estate register, the maximum secured amount for the mortgage at the time of purchase was set at 9 billion won. Considering the typical loan-to-value ratio, the actual loan amount is estimated to be around 7.5 billion won. Including acquisition tax and various incidental expenses, the total purchase cost was approximately 10.05 billion won, with about 2.55 billion won of equity invested.

Recent transactions in the area show that older buildings nearby have traded at around 1.7 billion won per 3.3 square meters, while buildings on the main road of Seolleung-ro have sold for well over 2 billion won per 3.3 square meters. Based on this, the estimated market value of the building is about 16.4 billion won, resulting in an estimated valuation gain of about 7 billion won compared to the purchase price.

An industry insider commented, "At the time in 2019, the revenue structure of YouTubers was a major social issue, which made this a highly symbolic investment," adding, "Given the location, renovation history, and rental stability, the building’s medium- to long-term asset value is likely to be maintained."