Corporate Owner of 31.9 Million-Subscriber Channel Purchased in 2019
Prime Location Near Gangnam-gu Office Station... Current Value Estimated at Around 16.4 Billion Won
The asset value of a building in Gangnam, Seoul, owned by the popular children's YouTuber 'Boram Tube,' has increased by approximately 7 billion won over about six years since its purchase.
On December 14, Building Road Real Estate Brokerage Corporation announced that Boram Family, which operates channels such as 'Boram Tube Vlog,' purchased a building located in Cheongdam-dong, Gangnam-gu, Seoul in 2019 under the corporation's name for 9.5 billion won.
'Boram Tube Vlog' is a channel where 12-year-old Boram shares daily content such as playing with toys and cooking with her family. The channel currently has 31.9 million subscribers.
The building consists of one basement level and five above-ground floors, was completed in 1975, and underwent a full renovation in 2017. It is located just a three-minute walk from Gangnam-gu Office Station, where Seoul Subway Line 7 and the Suin-Bundang Line intersect, offering excellent transportation accessibility. In addition, the building sits on a corner lot where Seolleung-ro’s main road and a side street meet, which is considered to provide high visibility. Currently, tenants include a convenience store, caf?, nail shop, hair salon, skincare clinic, and offices.
According to the certified copy of the real estate register, the maximum secured amount for the loan at the time of purchase was set at 9 billion won. Considering the typical loan-to-value ratio for such collateral, the actual loan amount is estimated to be around 7.5 billion won. Including acquisition tax and various incidental costs, the total purchase cost is about 10.05 billion won, with approximately 2.55 billion won in equity invested.
Recent transactions in the area show that older buildings nearby have been traded at around 170 million won per 3.3 square meters, while buildings on the main road of Seolleung-ro have been sold at well over 200 million won per 3.3 square meters. Based on these figures, the estimated market value of the building is about 16.4 billion won, resulting in an estimated valuation gain of approximately 7 billion won compared to the purchase price.
An industry insider commented, "This investment was highly symbolic, coinciding with the time in 2019 when the revenue structure of YouTubers became a social issue," and added, "Considering the location, renovation history, and rental stability, the asset value is likely to be maintained in the mid- to long-term."
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