‘Prugio Starcella 49’ Draws Attention with Non-Regulated Status, Brand Power, and Prime Location

Non-Regulated Large-Scale Residential Officetels Attract Both End-Users and Investors
Prime Location in New Cheongna Rich Zone with Major Developments Including Starfield, Seoul Asan Cheongna Hospital, and Hana Financial Town

Recently, residential officetels that offer apartment-level product value while avoiding the government's strict regulations have been gaining popularity.

As a non-regulated product, residential officetels are attractive alternatives for both end-users and investors because they allow for easier use of loans, reducing the burden of initial capital, and have low entry barriers due to the absence of resale restrictions and mandatory occupancy requirements.

In particular, demand is rapidly expanding for large-scale officetels that can serve as substitutes for apartments. With designs that maximize floor plan efficiency and well-developed community facilities, these properties offer high satisfaction for residents. The market preference is becoming more pronounced as the supply of new large-scale officetels decreases, further enhancing their scarcity value.

This shift in demand is also affecting prices. According to the Korea Real Estate Board, in October, the sales price index for officetels over 85 square meters in the Seoul metropolitan area rose by 0.16% compared to the previous month, continuing its upward trend. This is the highest growth rate since the sample and calculation methods were revised in January last year and contrasts with declines during the same period for units under 40 square meters (-0.08%), 40-60 square meters (-0.02%), and 60-85 square meters (-0.02%).

Yields are also showing a clear upward trend. In October, the nationwide officetel yield was 5.62%, the highest level since the statistical methodology was revised in 2024. In the Seoul metropolitan area, Incheon recorded the highest yield at 6.28%, followed by Gyeonggi at 5.79%, and Seoul at 4.68%.

With the growing preference for large-scale residential officetels and improving yields, newly built officetels that combine non-regulated status, brand power, and prime location are drawing particular attention in the market.

This is why 'Prugio Starcella 49' is attracting significant interest from buyers. Located in Block C18 of Cheongna International City, Incheon, this complex is supplied exclusively as large units ranging from 114 to 119 square meters. As a non-regulated premium residential officetel, it is characterized by its ability to absorb demand from those seeking apartment alternatives.

The differentiated design and brand value unique to Daewoo Engineering & Construction's 'Prugio' further enhance its residential competitiveness. The complex is oriented to the south to maximize sunlight, and the spacious, efficient layouts improve living convenience. Features that maximize usable space, such as entrance storage, large dressing rooms, pantries, and counter-style washstands, are applied to all unit types. Each unit is provided with 1.9 parking spaces on average, and individual underground storage rooms are also available.

Additionally, the property is highly regarded for its exceptional product value, offering amenities rarely seen in residential officetels, such as breakfast service-a popular feature in luxury residences-various community facilities, and high-end finishes.

The location also enhances the value of the complex. The new Cheongna Rich Zone, where 'Prugio Starcella 49' is situated, is an area concentrated with major developments such as Starfield Cheongna with a domed stadium, Seoul Asan Cheongna Hospital, and Hana Financial Town. It is a true core living area equipped with shopping, medical, business, and cultural functions. This concentration of integrated infrastructure not only boosts residential convenience but also creates stable demand from potential tenants, positively impacting rental demand.

The living infrastructure is also abundant. Asia's largest Costco Cheongna is nearby, and residents have convenient access to a wealth of leisure and park amenities, including Bears Best Cheongna GC, Gongchon Retention Basin Sports Facilities, Arabitseom, and Cheongna Beach Park. With a new elementary school planned within the Dalton Foreign School and the medical complex town, the area boasts excellent educational conditions and overwhelming living infrastructure.

Transportation conditions are also outstanding. Cheongna International City Station on the Airport Railroad, the Second Seoul Metropolitan Area Ring Expressway, and the Incheon International Airport Expressway provide convenient access to Incheon, Seoul, and the wider metropolitan area. In particular, Cheongna International City Station is currently undergoing construction for the extension of Subway Line 7 (scheduled to open in 2027), and plans for direct connection between the Airport Railroad and Seoul Subway Line 9 will further improve access to Yeouido and Gangnam. The Cheongna Sky Bridge, connecting Cheongna International City and Yeongjong International City, is scheduled to open at the end of this year.

The extension and undergrounding of the Gyeongin Expressway, which passed the preliminary feasibility study in January, is also noteworthy. This project will underground a 15.3 km section connecting Cheongna-dong in Seo-gu, Incheon, and Sinwol-dong in Yangcheon-gu, Seoul. The Ministry of Land, Infrastructure and Transport expects that, upon completion, travel time between Incheon Cheongna District and Yeouido will be reduced by about 17 minutes (from 40 to 23 minutes).

The view premium is also a notable feature. The complex offers excellent views (in select units), including ocean views of the West Sea and field views of Bears Best Cheongna GC's fairways, with a dual-aspect living room design that maximizes natural light and a sense of openness.

'Prugio Starcella 49' is currently accepting first-come, first-served contracts for unsold units with designated building and unit selection. The contract terms are 5% down payment, 60% interim payment, and 35% balance, with a fixed first down payment of 5 million won. An interest-free benefit is offered on the interim payment to reduce the financial burden. As a residential officetel located in a non-regulated area, it is free from heavy acquisition tax, mandatory occupancy, and resale restrictions.

The sales office (officetel exhibition center) is located in Cheongna-dong, Seo-gu, Incheon, and the expected move-in date is December 2027.