The Korea Tourism Organization announced on the 11th that, together with Lotte Chilsung Beverage and Bapsang Community, it held a donation ceremony for the "Chilsung Hope Road Travel Support for Vulnerable Groups" at the Korea Tourism Organization headquarters on the 10th.
Seoinhwan, Head of Sales Division 1 at Lotte Chilsung Beverage, Seoyoungchung, Acting President of the Korea Tourism Organization, and Hataehwa, Director of Bapsang Community Comprehensive Social Welfare Center, are taking a commemorative photo after the donation ceremony for 'Travel Support for Vulnerable Groups' at the Korea Tourism Organization headquarters on the 10th. Photo by Korea Tourism Organization
Lotte Chilsung Beverage raised the donation funds through a campaign held at 395 retail stores nationwide from July to September, under the slogan "Chilsung Cider Brings Hope to Everyone's Journey." For each time a consumer accessed the QR code on the promotional product, Lotte Chilsung Beverage donated 5,000 won, accumulating a total of 65 million won.
The donated funds will be used for the "Chilsung Hope Road Travel" support program, which is linked to the "Traveling in Autumn" campaign. In cooperation with Bapsang Community, the Korea Tourism Organization plans to provide travel opportunities to approximately 700 people, including independence patriots, veterans, vulnerable seniors, and children, by organizing trips to major tourist destinations such as accessible tourist sites and the top 10 K-Tourism Markets by November 30.
Seoyoungchung, Acting President of the Korea Tourism Organization, stated, "This collaboration with Lotte Chilsung Beverage and Bapsang Community is a meaningful project in which a company realizes social value by connecting ESG management with tourism. We will continue to work toward creating an inclusive tourism environment so that everyone in the country can enjoy the joys of travel without exclusion."
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