"Attracting Overseas Tourists"
Full-Scale Promotion of Tourism Resources
Yeosu City in South Jeolla Province (Mayor Chung Kimyung) announced on the 29th that it had hosted a familiarization tour for two days starting from the 28th, inviting travel agencies and tourism industry officials from five Asian countries to introduce Yeosu's major tourist attractions.
This familiarization tour was organized in collaboration with global travel company Hysis Korea and HS Leisure Industry. More than 30 representatives from local travel agencies in China, Thailand, Vietnam, the Philippines, Indonesia, and Malaysia participated in the event.
Yeosu City hosted a familiarization tour for two days until the 29th, inviting travel agencies and tourism industry officials from five Asian countries to introduce major tourist resources. Photo by Yeosu City
The participants visited Yeosu's major tourist sites such as Jinnamgwan, Yi Sun-sin Square, and the Yeosu World Expo Center. They also experienced the marine cable car and a cruise, enjoying the charm of Yeosu's night sea and directly witnessing the city's tourism competitiveness.
In particular, during the familiarization tour, a 'Yeosu Tourism and MICE Attraction Briefing Session' was held, providing an in-depth introduction to Yeosu's various infrastructure, including accommodation, transportation, and event venues, as well as support systems for attracting MICE events.
The participating travel agencies showed great interest in Yeosu's potential as a destination for large-scale group events such as international conferences and incentive tours, and explored possibilities for future cooperation through Q&A sessions with local officials.
Through this familiarization tour, the city plans to actively support the development of tourism products to attract group tourists from Asia in 2026 and strengthen its cooperation network with local travel agencies.
A city official stated, "Recently, with the introduction of visa-free entry for Chinese group tourists, interest in traveling to Korea among Asian tourists has been increasing," and added, "We hope that this familiarization tour will serve as a real opportunity to expand the attraction of overseas tourists."
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