British Toy Brand Jellycat Makes Official Entry into Korea with Seongsu-dong Pop-up Store

Open Until December 28 at MM Seongsu in Seongsu-dong

British toy brand Jellycat announced on October 29 that it will officially enter the Korean market by launching an experiential pop-up store, 'Jellycat Space,' in Seongsu-dong, Seoul on November 5.

At this pop-up store, visitors will be offered a unique immersive experience, as if they have been instantly transported to the Jellycat Space HQ, allowing them to dive into Jellycat's signature playful sensibility and imagination.

Jellycat Space logo. Jellycat Korea

Jellycat's characters are divided into three categories: Lovables, Amusables, and Accessories. At the 'Jellycat Space' pop-up store, visitors can explore a variety of Jellycat signature collections, including the globally popular Bashful Bunny and Bartholomew Bear from the Lovables line, as well as Amusables Sun and Amusables Peanut.

The pop-up store will be open until December 28 at MM Seongsu, located in Seongsu-dong, Seongdong-gu, Seoul. Admission is available either through advance reservations on the official Jellycat Korea website starting from that day, or by waiting on-site.