[Today's New Product] CJ CheilJedang Launches Three Types of "Region-Specific Kimchi" on Naver

Seoul-style "Pildongga", Gyeongsang Province-style "Andongheon", Jeolla Province-style "Haenamjae"

CJ CheilJedang is strengthening its efforts to capture the packaged kimchi market by launching three types of "region-specific kimchi" that reflect the unique flavors and characteristics of different regions.

On the 29th, CJ CheilJedang announced that it will introduce three region-specific kimchi products exclusively through Naver: "Pildongga" kimchi, representing the Seoul style; "Andongheon" kimchi, representing the Gyeongsang Province style; and "Haenamjae" kimchi, representing the Jeolla Province style.

Images of three types of region-specific kimchi. CJ CheilJedang

The three newly launched region-specific kimchi products are whole napa cabbage kimchi, created by researching the flavors of each region and achieving optimal harmony using Bibigo's proprietary technology and expertise. The Seoul-style "Pildongga" kimchi features a clean and mild taste as its base, enhanced with pollock broth to deliver a refreshing flavor. The Gyeongsang Province-style "Andongheon" kimchi incorporates Cheongyang chili peppers for a spicy kick, and uses anchovy fish sauce and beef brisket broth to deepen and enrich the seasoning. The Jeolla Province-style "Haenamjae" kimchi is characterized by its deep and rich flavor, achieved by using Haenam cabbage grown in sea breezes and a generous amount of salted yellow croaker and anchovy sauces, along with a variety of other ingredients.

These products are available in two sizes: 2kg and 8kg. The Seoul-style "Pildongga" kimchi can be purchased on Naver starting from the 27th, while the Gyeongsang Province-style "Andongheon" kimchi and Jeolla Province-style "Haenamjae" kimchi will be available from the 19th and 21st of next month, respectively.

CJ CheilJedang plans to further strengthen its market position and competitiveness by offering a diversified product portfolio tailored to consumer tastes and preferences, including a wide range of Bibigo kimchi and the "Jeil Matge Curly" kimchi representing the central region style.

A CJ CheilJedang representative stated, "Beyond just taste, consumers now have higher expectations and standards for commercial kimchi, seeking the care and differentiated quality found in homemade kimchi, as well as products that cater to individual preferences. We will continue to conduct research and make efforts to ensure consumer satisfaction by building a diverse product portfolio unique to CJ, including Bibigo kimchi, central region-style Jeil Matge Curly kimchi, kimchi targeting Millennials & Gen Z, and region-specific kimchi."