Hana Financial Group Unveils Limited-Edition Cards in Collaboration with G-DRAGON

Expanding Finance into Art: The "ART Project" Marks a New Initiative by Hana Financial Group
Two Limited-Edition Credit Cards and One Debit Card Available for Two Months Starting November 11
Pop-Up Store Opens in Seongsu-dong to Celebrate Card Launch

Hana Financial Group announced on the 27th that G-DRAGON, the group’s advertising model, personally participated in the design and has uniquely interpreted Hana Financial Group through three limited-edition cards.

The newly introduced cards are part of the “ART Project,” a collaboration between Hana Financial Group and world-renowned artist G-DRAGON. As a new model combining the group’s brand and art, the cards are expected to attract significant attention.

The three limited-edition cards will be issued for two months, from November 11 this year to January 11 next year. The lineup consists of two credit cards based on Hana Card’s popular premium “JADE” line and one debit card based on the “Travel GO” line, known for its leading overseas debit card market share.

G-DRAGON, who participated in the design, reinterpreted the core philosophy of “Hana” in his own way, using the following design concepts: ▲ The beginning of brilliance through unity ▲ The moment when diversity blooms into harmony ▲ The journey of growth nurtured by unity. Through these concepts, he has created a collection of Hana Financial Group’s representative card products that combine both artistry and symbolism.

Alongside the card launch, Hana Financial Group plans to sequentially unveil physical sculptures and concept photos inspired by G-DRAGON’s designs at major locations in Seoul.

Additionally, to celebrate the launch of the three limited-edition cards, Hana Card will open a pop-up store in Seongsu-dong for six days from November 11 to 16, under the concept of “The Giant’s Dream.”

This pop-up store will expand the three card designs created by G-DRAGON into a physical space, offering a variety of interactive programs so that visitors can directly experience G-DRAGON’s design world.

Furthermore, ahead of the official card release, a pre-notification event will be held through the “Hana One Q App” and “Hana Pay App” until November 5. All event participants will receive advance notification of the limited-edition card launch, and 100 winners will be selected by lottery to receive special invitations to the pop-up store event on November 11.

A Hana Financial Group representative stated, “Following the global innovation campaign held earlier this year at the world’s largest immersive LED dome, ‘Sphere,’ in Las Vegas, we have set a new standard for cultural collaboration between brands and artists by expanding finance into the realm of art.”