Genesis to Unveil Its First High-Performance Vehicle This Year
"The Moment You Take the Wheel, You'll Be Surprised by Your Hidden Driving Skills"
Genesis is set to unveil its first high-performance vehicle, the GV60 Magma, this year to mark the brand's 10th anniversary. Luke Donkerwolke, President, Chief Design Officer (CDO), and Chief Creative Officer (CCO) of Hyundai Motor Group Global Design Headquarters, described the Magma line as "the superhero of Genesis."
Luke Donkerwolke, Chief Design Officer (CDO) and Chief Creative Officer (CCO) of Hyundai Motor Group Global Design Headquarters. Hyundai Motor Company
On the 17th, CDO Donkerwolke shared through the Genesis Newsroom, "The GV60 is the youngest and most dynamic model in the Genesis lineup, brimming with energy," adding, "At the time, it was the most rational decision to use the GV60 as the starting point for Magma and to expand the lineup into various vehicle types."
Genesis revealed the GV80 Coupe Concept in New York in 2023, which solidified the Magma project. Ultimately, the GV60 was chosen as the most suitable model for the official launch of Magma. While traditional high-performance cars focus on powerful performance, Magma adopts a new approach to high-performance luxury centered on 'balance.'
Donkerwolke emphasized, "The moment you grip the Magma's steering wheel, you'll be surprised by your own hidden driving skills in situations that demand agile driving, such as high-speed runs or cornering," adding, "Even in adrenaline-fueled, extreme moments, Magma is designed to break the barriers of high-performance driving, maximizing the driver's confidence and sense of accomplishment."
He added, "The key is always maintaining balance so that the design never overwhelms the car's exterior." A representative design element of Magma is its signature orange color applied to the exterior. This powerful, fire-like color, inspired by Korea's volcanic terrain and the energy flowing beneath the earth, expresses Magma's extroverted energy and identity.
In preparation for its release this year, the GV60 Magma underwent driving evaluations in Sweden, the United States, New Zealand, and Korea to maximize its driving performance and ride comfort.
He stated, "We are creating in 10 years what other brands have built over a century," and added, "Magma is a natural part of Genesis's evolution, infusing the brand with instinctive thrills and immersive sensations while preserving the essence of luxury."
He particularly noted that the development of the Magma production vehicle and its connection to Genesis Magma Racing in motorsports goes beyond simple marketing effects, forming a strategic symbiotic relationship that enables mutual growth for both sides.
He continued, "The DNA of Magma and Genesis Magma Racing stimulates each other, and the development process of Magma further refines and advances Genesis's DNA," adding, "The experience gained from developing high-performance models becomes a driving force that elevates all Genesis vehicles to the next level."
CDO Donkerwolke concluded, "Magma offers a driving experience filled with the individuality and emotional resonance that customers desire, raising the overall quality of Genesis and serving as a vital foundation for realizing the brand's future vision," and added, "With Magma at the forefront, the future of Genesis is filled with limitless possibilities."
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