Collaboration with Busan’s Leading Professional Volleyball Team Enhances Fan Engagement
Unique Sports and Shopping Collaboration
A New Fan Culture Space Created by the Department Store
Expanding Customer Experience with Region-Based Content
Lotte Department Store’s Busan Main Branch will operate the 'Busan OK Savings Bank Professional Volleyball Team Popup Store' at the Signature Popup Zone on Basement Level 1 from October 17 to October 30.
This popup store is an event organized by the OK Savings Bank Professional Volleyball Team, based in Busan, to strengthen communication with fans for the new season. It is designed as a new type of experiential space that combines sports, lifestyle, and culture.
At the venue, a variety of official merchandise will be showcased, including the 2025-2026 season home, away, and libero uniforms, as well as clothing actually worn by the players, cheering sticks, keyrings, stickers, scarves, and more. With an exhibition zone featuring the team’s symbolic colors and logo, fans can experience the passion and energy of the team in a space reminiscent of the players’ locker room.
In particular, this popup store has been planned as a fan community hub where local fans in Busan can connect emotionally with the team, going beyond simple product sales. It is expected that families and a new generation of young spectators will visit together, demonstrating the potential for a new regional cultural platform centered on sports.
Various customer participation events will also take place during the event period. Customers who make purchases of 100,000 won or more at the popup store will be entered into a drawing for prizes including a 'team-signed uniform' and invitation tickets to the home opening match on November 9.
Additionally, if visitors upload a verification photo taken at the venue to their Instagram Story while tagging the team’s official account, 10 winners will be selected by drawing to receive autographed balls from the players.
Kim Sangheon, Head of Men’s Sports at Lotte Department Store’s Busan Main Branch, stated, “It is meaningful to collaborate with Busan’s representative professional volleyball team and provide a special experience for local fans. We plan to continue presenting content that resonates with the local community by collaborating with various entities such as Busan’s sports, arts, and local brands.”
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