BC Card to Support Global Expansion of K-Content

Collaboration with Mastercard and Hevets
Available on Musinsa; Participation in Tourism Expo

On October 14, BC Card announced that it will collaborate with Mastercard, Hevets, Musinsa, and others to strengthen global marketing for K-content.

BC Card announced that it will collaborate on K-content marketing together with Mastercard and others. BC Card

BC Card explained that the collaboration aims to support the global expansion of K-content in line with government policies such as the 'Establishment and Support of K-Content Global Expansion Strategy' and the 'Launch of the K-Tourism Innovation Task Force.'

The two companies plan to produce and sell K-content-related merchandise. The goods, which include clothing and accessories that capture unique aspects of Korean cultural sensibility, will be produced as limited editions.

The project was planned in partnership with Hevets, a brand by designer Hong Sunpyo, who launched homegrown jeans brands such as NIX and STORM.

The merchandise will be available at major domestic online retailers such as Musinsa and Kream. Until October 20, pop-up stores will be set up at offline locations including Tenit’s, where the Hevets brand is featured. Customers who pay with a BC Mastercard will receive up to a 30% discount.

After the pop-up store event ends, the merchandise will continue to be sold at the Hevets online store, Musinsa, Kream, and Tenit’s locations.

BC Card will also participate in the '2025 Korea Tourism Souvenir Expo,' hosted by the Korea Tourism Organization and scheduled for November 21-23, where it will exhibit and sell the merchandise on site. Over 120 companies and domestic and international buyers are expected to attend the expo.

Jung Chul, Executive Director of BC Card, said, "This collaboration is a meaningful initiative that combines BC Card's global network with the brand power of Mastercard. We will continue to actively support the growth of Korean culture worldwide through a variety of global marketing activities."