Dongkook Pharmaceutical Launches Centellian24 "Madeca Cream Metamong Edition"

Dongkook Pharmaceutical announced on September 30 that its derma-cosmetic brand Centellian24 will be releasing a limited edition of the "Madeca Cream Metamong Edition" in collaboration with the Pok?mon character "Metamong" (Ditto).

This edition marks Centellian24's first character collaboration, enhancing the collectible value of its signature product, "Madeca Cream Time Reverse," by including popular Metamong-themed merchandise.

Dongkook Pharmaceutical Centellian24 'Madeca Cream Time Reverse Metamong Edition'. Dongkook Pharmaceutical

The "Madeca Cream Special Set" will launch at Olive Young on October 1, featuring two types of Metamong pocket bag keyrings that can be rolled up and used as keychains.

The online-exclusive "Madeca Cream Special Set" will be released for the first time at 5 p.m. on October 14 through Kakao TokDeal, and will come with a Metamong pouch keyring designed in the exact shape of Metamong, allowing users to store personal items. The product will then be sequentially launched on Centellian24's Naver Store, Dongkook Pharmaceutical's official DK SHOP, Kurly, Musinsa, and other platforms. It will also be showcased at the Beauty Kurly Festa, held from October 27 to November 6.

Various promotions will accompany the edition's release. From October 1 to 7, a launch event will be held on Olive Young's online mall. In celebration of being selected as the "October Olive Young Pick," the product will be available at promotional prices throughout October at the Olive Young Pick Endcap. Additionally, large-scale campaigns and outdoor advertisements will be conducted in areas near Olive Young stores in Seongsu, Hongdae, Myeongdong, Gangnam, and other locations.

An official from Dongkook Pharmaceutical's Centellian24 stated, "This edition was planned to bring new enjoyment to consumers through a collaboration between our brand's bestseller, Madeca Cream, and the Metamong character," adding, "As a limited edition featuring cute and highly practical merchandise, we expect it to receive a great response."

Meanwhile, Centellian24's "Madeca Cream Time Reverse" is formulated with the core ingredient "NEW Active-TECA™," which fully delivers the power of TECA (Titrated Extract of Centella Asiatica). The product is designed to provide comprehensive hyper-anti-aging care, improving both early signs of skin aging and already visible deep wrinkles.