Priority Connection to Counselors for Customers Aged 60 and Older
IBK Industrial Bank of Korea announced on September 23 that it has introduced a non-face-to-face companion counter service for elderly customers.
The bank has expanded its companion counter, which has been operated at branches nationwide since 2017, to include telephone consultation channels.
Through this new service, when individual customers aged 60 or older call the customer center, they are prioritized to be connected with counselors who specialize in assisting elderly clients. These counselors provide services using simple language and adjust the pace of the consultation.
Currently, the service is focused on general personal finance consultations, which are in highest demand among customers aged 60 and above. The bank plans to consider expanding the scope of consultations based on the service’s operational status.
A representative from IBK Industrial Bank of Korea stated, "We will provide convenient and considerate consultations for customers aged 60 and older," adding, "We will continue to enhance financial accessibility for elderly customers and expand services aimed at increasing satisfaction and protection for financial consumers."
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