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Simmons Solidifies Its Status as the Quintessential Wedding Bed Brand with 'Beautyrest'

Simmons, a brand specializing in sleep products, has solidified its position as the quintessential choice for wedding beds with its flagship mattress, Beautyrest, which is based on pocket spring technology.


The most popular model for newlyweds and couples is the Beautyrest Giselle. The Beautyrest Giselle uses carefully selected premium materials that provide varying levels of support according to body weight distribution, creating the optimal sleep environment. The edges feature a "No-Wire Inner System" to prevent sagging, collapse, or rolling. The surface that comes in direct contact with the skin is made with "Jacquard Fabric," renowned for its excellent breathability.

Simmons Solidifies Its Status as the Quintessential Wedding Bed Brand with 'Beautyrest' Simmons Beautyrest Giselle. Simmons

All Beautyrest products, including the Giselle, are equipped with Simmons' "Vanadium Pocket Springs," which are the first in Korea to use vanadium material in high-carbon steel wire sourced from POSCO. The alloy combined with vanadium is highly resistant to deformation, maintains its shape even at high temperatures, and is highly resistant to corrosion.


To mark the 100th anniversary of the Beautyrest launch, Simmons introduced its groundbreaking "Vanadium Pocket Spring" technology. These springs have outstanding durability, withstanding more than 10 million compressions in a test that simulates over 200,000 compressions per day, without breaking. This extends the product's lifespan and minimizes its environmental impact.


Simmons is the only domestic bed brand to implement all three major safety standards for mattresses in Korea: certification for radon and thoron safety, official eco-friendly certification from the Ministry of Environment, and the production of flame-retardant mattresses. Through these efforts, Simmons meticulously safeguards the health and safety of its customers.


© The Asia Business Daily(www.asiae.co.kr). All rights reserved.


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