Dual Narrative Structure Combining Advertising and Film
37-Minute Omnibus of Three Episodes Centered on "Faith"
Exclusive Screening at CGV Theaters Nationwide
Cheil Worldwide announced on September 18 that the omnibus snack movie "Believe," co-produced with HL Group, has been released.
The 37-minute film "Believe" is an omnibus movie consisting of three episodes, each exploring the theme of "faith." Directors Lee Jongseok, Ra Heechan, and Park Beomsoo, along with actors Kang Kiyoung, Go Changseok, Seohyun, and Lee Jeongha, participated in the project. The company explained that, within a short runtime, the film offers audiences a powerful cinematic experience by encompassing thriller, black comedy, and human drama genres.
HL Group produced the omnibus film and advertising campaign centered on the theme of faith to share its brand philosophy with consumers. Cheil Worldwide participated in both the film and the advertising campaign.
This film goes beyond traditional corporate content by sensibly expressing the brand philosophy in a new way. A representative from Cheil Worldwide explained, "By combining advertising and film, we aimed to communicate the company's brand philosophy in a new way-seeking to resonate with consumers about corporate values solely through content, without direct brand exposure."
A representative from HL Group stated, "The film 'Believe' is not a one-time event, but the starting point of ongoing efforts to connect the brand with the world," adding, "We plan to continue sharing the values and ideas that HL Group pursues through various types of content in the future."
The film "Believe" is being screened exclusively at CGV theaters nationwide, with tickets priced at 2,000 won.
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