"Promoting Unique Value Through Art Partnerships"
LG Electronics has formed a partnership with the National Gallery in London, UK.
On September 18, LG Electronics announced that it has recently signed a three-year official corporate partnership agreement with the National Gallery. This is the highest level of partnership, shared globally by only three organizations: LG Electronics, Bloomberg Philanthropies, and Bank of America. The National Gallery is a world-renowned art museum, attracting over 4.7 million visitors annually and housing a collection of more than 2,400 works of art.
LG Electronics has formed a partnership with the National Gallery in London, UK. Through this collaboration, customers can enjoy works such as Georges Seurat's "Bathers at Asni?res" exhibited at the National Gallery from home via the TV app service "LG Gallery Plus." LG Electronics
LG Electronics will support a variety of projects as a partner in the National Gallery’s recently announced expansion into contemporary art. This includes major exhibitions led by prominent artists such as Richard Long, a leading British contemporary artist and recipient of the Order of the British Empire. The company will also support the Contemporary Fellowship, a program for supporting artists who contribute to contemporary art, and "Unexpected Perspectives," an artist talk series between curators and visitors.
The collaboration will also continue through "LG Gallery Plus," a TV app service available on LG Electronics’ proprietary smart TV platform, webOS. This service allows users to enjoy a diverse range of content according to their preferences. Through LG Gallery Plus, customers can appreciate famous works from the National Gallery, such as Vincent van Gogh’s "Wheat Field with Cypresses" and Georges Seurat’s "Bathers at Asni?res," from the comfort of their homes on their TVs.
LG Electronics emphasized that the 2025 LG OLED TV delivers overwhelming depth and detail with perfect black, and reproduces true-to-life colors even in bright environments. The built-in display has also received "Perfect Black" and "Perfect Color" certifications from global certification body UL Solutions, as well as "Eyesafe Display" certification from Eyesafe, a U.S.-based organization specializing in eye safety.
Oh Hyewon, Executive Director of MS Experience Marketing at LG Electronics, stated, "We will continue to expand collaborations with world-class art partners and promote the unique value of LG OLED TV."
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