Dongnae Bando Ubora Implements Bold Sales Price Discount to Delight Customers Amid Market Recovery

- Free Balcony Expansion, Interest-Free Intermediate Payments, and 5% Contract Deposit
Significantly Lower Initial Burden with Exceptional Benefits
- Busan Real Estate Market Rebounds on Expectations of Ministry of Oceans and Fisheries Relocation
Unprecedented Discounted Prices Drive Increased Interest from Genuine Homebuyers

Dongnae Bando Ubora Perspective View

The Dongnae Bando Ubora project, which enjoys the premium location of Oncheoncheon in Dongnae-gu, Busan, has decided to implement a significant sales price discount to delight customers seeking home ownership, rather than focusing on economic profit. This bold move takes into account the stagnant real estate market. Since June of this year, zero-energy building certification has become mandatory for private apartment complexes, and both material and labor costs have continued to rise, causing the prices of new apartment complexes to soar. In this context, the decision is expected to present an excellent opportunity for both genuine homebuyers and investors aiming to purchase homes.

This substantial discount by Dongnae Bando Ubora was made to fulfill the company's social responsibilities and to achieve customer satisfaction and delight, even at the expense of economic loss. As most real estate markets in the Yeongnam region, including Busan, Daegu, and Ulsan, have stagnated, the number of unsold units has surged simultaneously. Meanwhile, the continually rising prices of new complexes, driven by increased construction costs, have become a major obstacle for those waiting to purchase homes.

Recently, however, there have been signs of change in the previously stagnant Busan real estate market. Apartment transactions in Busan, Daegu, and Ulsan are gradually recovering, and recent record-high transaction prices have led to a turnaround in market sentiment. This upward trend is not seen in all provincial cities nationwide, but rather in key industrial cities like Busan, Ulsan, and Daegu. In these cities, the volume of unsold units is decreasing, and new record-high transaction prices are being set, signaling a market rebound.

In response, the Dongnae Bando Ubora project has lowered its sales price to a reasonable level and prepared various benefits to reduce the financial burden of home ownership for customers. Amid the recently sluggish Busan real estate market, the project is attracting attention by offering unprecedented discounts and exceptional benefits for both genuine homebuyers and investors.

First, to ease the burden of homebuyers, the project is offering a generous sales price discount of approximately 100 million KRW compared to the original price, along with a full interest-free loan for the intermediate payment. Due to the recent surge in apartment prices in Busan, demand for unsold units previously offered at lower prices has increased, making this an excellent opportunity for genuine homebuyers. Additional benefits include free balcony expansion and a minimized initial payment with a contract deposit of 5 million KRW (first installment/partial payment). Furthermore, unlimited resale is allowed, and contracts can be signed regardless of subscription savings accounts, making the project attractive for investors as well.

Developed by S&ND and constructed by Bando Construction, Dongnae Bando Ubora will consist of three buildings with 400 units, each with an exclusive area of 84 square meters, ranging from three basement levels to a maximum of 42 floors above ground. The project is located at the heart of the residential belt in Dongnae-gu, offering a well-balanced combination of living environment, educational facilities, and transportation.

In terms of transportation, residents will have easy walking access to Dongnae Station on the Donghae Line, Nakmin Station on Subway Line 4, and Gyodae Station on Line 1, providing excellent connectivity throughout Busan. Additionally, the opening of the Mandeok-Centum Urban Expressway, scheduled for 2026, is expected to significantly reduce travel times.

The educational environment is also outstanding. With Nakmin Elementary School, Dongnae High School, Dongsin Middle School, Haksan Girls' Middle and High Schools, and the academy districts of Sajik-dong and Myeongnyun-dong nearby, the area is highly preferred by parents.

The project also boasts a pleasant residential environment. Oncheoncheon Citizen Park, Sumin Eoul Park, and Nakmin Park are all nearby, allowing residents to enjoy a relaxed lifestyle surrounded by nature even in the city center. In addition, amenities such as Mega Mart, Top Mart, Dongnae Market, Busan District Court, Prosecutor's Office, Tax Office, and District Office are all conveniently located in the vicinity.

Future development prospects further enhance the appeal. The Dongnae-gu Community Complex, scheduled to open near Dongnae Station in 2027, and the second National Sports Center, planned for Sumin Eoul Park in Nakmin-dong in 2028, are expected to become key facilities that will elevate the local standard of living.

A sales representative stated, "This launch, amid the recent rebound in the Busan real estate market, is the optimal opportunity for customers seeking home ownership, as it combines a significant sales price discount, outstanding product competitiveness, and special benefits, rather than focusing on corporate profit." He added, "For those who missed previous opportunities to purchase a home, now is the time to make a prompt decision."

Meanwhile, the Dongnae Bando Ubora model house is located in U-dong, Haeundae-gu, Busan.