Samhwa Paint Collaborates with Lab-Grown Diamond Brand "Greendia"

A Design Combining the Enduring Value of Jewelry and Emotional Color Sensibility
Jewelry Color-Inspired Goods Unveiled at VIP Event

On September 10, Samhwa Paint Industries announced that it will collaborate with Greendia, a lab-grown diamond brand.

Samhwa Paint has developed a new product packaging design that combines the enduring brilliance of diamonds with Samhwa Paint's sophisticated color technology, evoking a modern and refined sensibility. By using colors that encompass both the brand identity of Greendia and artistic, contemporary values, the design reflects the brand value and craftsmanship of a diamond-specialized company.

Samhwa Paint X Green Dia New Product Package and Goods Design. Samhwa Paint Industry

To celebrate the launch of the new product and the brand collaboration, the two companies are holding a VIP invitation event from today until the 13th. At this event, Samhwa Paint is showcasing color designs inspired by jewelry colors such as white gold, yellow gold, and rose gold, and is offering participants the opportunity to experience personal color analysis, adding visual enjoyment and the fun of hands-on activities.

Meanwhile, the Samhwa Paint Color Design Center not only designs paint colors but also develops color designs used across architecture, living spaces, and home appliances. The center continues to expand its color design expertise by collaborating with various companies and brands to develop brand and product colors.

Lee Sanghee, head of the Samhwa Paint Color Design Center, stated, "This collaboration is an attempt to combine the sustainability of a jewelry brand with the emotional approach of color design," adding, "We are also pursuing projects that connect brand stories and customer experiences through color."