A Homegrown Brand from Busan Leading the K-Plain Tee Trend
Minimalist Design and Premium Fabrics Set Yuping Apart
Exclusive Pop-up Experience Showcasing Local Pride
Up to 40% Off and 1+1 Promotions Celebrate the Opening
Lotte Department Store Busan Main Branch is hosting a pop-up store for the premium T-shirt brand Yuping at the Signature Pop-up Zone on Basement Level 1 until September 11.
Yuping, a homegrown fashion brand originating from Busan, embodies a unique brand philosophy: "Plain T-shirts that shine even without a logo." In particular, its "K-Plain Tee" line, which emphasizes minimalist design, high-quality fabrics, and sophisticated fits, is setting a new trend in the domestic plain T-shirt market.
Recently, the fashion industry has seen a rise in minimalist consumer trends, where style is achieved not through prominent logos or excessive embellishments, but through the texture, comfort, and silhouette of the material itself. This aligns perfectly with Yuping's identity.
At this pop-up store, visitors can explore Yuping's signature plain T-shirt line, available in a variety of fits and fabrics, all in one place. In keeping with its roots as a locally born brand, the store offers a differentiated shopping experience by highlighting the growth story of this local brand, instilling a sense of pride.
To celebrate the opening, the store is offering discounts of up to 40% and a 1+1 promotion, where customers receive an additional similar product with the purchase of one T-shirt. Additional discounts are also available through a social media certification event.
Nam Jongseok, head of the women’s fashion team at Lotte Department Store Busan Main Branch, said, "Yuping, born in Busan, has now become synonymous with the K-Plain Tee trend. We hope this pop-up store will be a source of pride for local customers and an opportunity for trendsetting consumers to discover a new style."
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