Moalifeplus is launching new cosmetics and device products featuring its patented ingredient PGA as the core component, and is conducting aggressive promotional marketing. Based on this, the company is seeking a second leap forward by focusing on healthcare and skincare as its main businesses.
On September 1, Moalifeplus announced that it had officially sponsored the "Samcheonpo Agassi Song Festival" National Champions Competition. The 13th Samcheonpo Agassi Song Festival, held on August 29 at the Samcheonpo Bridge marine stage in Sacheon, South Gyeongsang Province, marked the 30th anniversary of Sacheon City's unification. For the first time in the festival's history, the event was held as the "Star Discovery Project: National Song Festival Champions Competition," where previous national song festival grand prize winners competed with customized new songs to promote the development of Korean popular music.
A Moalifeplus representative stated, "Starting with this sponsorship of the song festival, we will continue to support various social contribution activities and put the value of sharing into practice."
The Samcheonpo Agassi Song Festival is named after the hit song "Samcheonpo Agassi," released by Eunbangul Sisters in 1965. To celebrate the 60th anniversary of the song's release, the original artists, Eunbangul Sisters, appeared at the festival, which was hosted by singer and professional broadcaster Lim Baekcheon. In addition, famous singers such as Park Seojin performed as guest artists.
Meanwhile, from September 1, Moalifeplus will run the "1+1 Donation Challenge" Season 1 for one month as a participatory campaign in collaboration with Danhwi Entertainment. If customers purchase one box of "ImmuneN PGA-K" on Moalifeplus's official online store, creators affiliated with Danhwi Entertainment will personally deliver the same product to municipal nursing homes and elderly people living alone.
In addition, with the launch of the new cosmetics brand "Doctors PGA" and beauty device "SKINNOVA 7," Moalifeplus plans to open its own exclusive shopping mall platform within this month.
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