The '2025 Beauty & Healthcare Show,' the largest beauty and healthcare industry exhibition in Incheon, will be held at Songdo Convensia from August 28 to 30.
Hosted by Incheon City and co-organized by Incheon Tourism Organization and World Exhibition, the event will showcase the latest trends, products, and technologies across the entire beauty and healthcare industry in one place.
Approximately 120 beauty and healthcare companies from various sectors, including cosmetics, skincare, haircare, healthcare, and wellness services, will participate.
In addition, a variety of special zones will be set up to support business development for participating companies, including the Export Support Zone, Brand Popup Zone, Overseas Brand Zone, and Institutional & Organization Pavilion. Notably, outstanding local companies that have passed a highly competitive selection process will participate in the regional Institutional & Organization Pavilion, demonstrating their export competitiveness and growth potential.
The 'Beauty & Healthcare Export Consultation Fair,' which achieved $28 million in results last year, will also be held this year. Promising buyers selected by KOTRA's domestic and overseas offices will be invited to continue driving export performance. Consultations for entering domestic and international distribution networks, such as Hyundai Home Shopping and Alibaba.com, as well as public export support programs, will also take place to actively support the overseas expansion of K-beauty small and medium-sized enterprises.
For general visitors, a skin detox experience in collaboration with the brand 'Modols' will be offered at the Brand Popup Zone. In addition, personalized experiences such as tarot scent tests and personal color analysis, along with prize events, will be provided to enhance visitor engagement.
Those who pre-register by August 27 will receive benefits such as free participation in various events, opportunities to enter prize draws, and a complimentary admission ticket worth 10,000 KRW.
An official from Incheon City stated, "We expect the exhibition to contribute to expanding domestic and international market channels for promising small and medium-sized enterprises in the beauty and health sectors," adding, "We will continue to foster sustainable, regionally specialized exhibitions in the future."
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