Festivals Fuel Busan's Rise... Local Company Daesun Joojo Donates 500 Million Won to Regional Events

To Be Used for the Development of Busan's Leading Festivals
Including the Busan Fireworks Festival and International Rock Festival

Daesun Joojo, a local liquor company, has contributed 500 million won to support festivals in Busan.

On August 19, Daesun Joojo announced that it had delivered a sponsorship fund of 500 million won to the Busan Festival Organizing Committee to support the successful hosting and development of local festivals.

The donation ceremony was held on August 18 at the protocol room of Busan City Hall, with key figures in attendance, including Cho Woohyun, President of Daesun Joojo, Park Hyungjun, Mayor of Busan, and Nam Deokhyun, Executive Chairman of the Busan Festival Organizing Committee.

The sponsorship fund will be used to enhance the quality of local festivals, including the globally recognized Busan Fireworks Festival and Busan International Rock Festival, so that citizens can enjoy a richer festival culture.

Despite fierce competition with liquor companies in the Seoul metropolitan area, Daesun Joojo has consistently supported local festivals every year to fulfill its role as a leading local company in Busan. Through this event, the company plans to further strengthen cooperation for the development of Busan's festivals by promoting joint marketing and public relations activities with the festival organizing committee.

Cho Woohyun, President of Daesun Joojo, said, "As a local company that has been with Busan for nearly 100 years, we are pleased to contribute to the revitalization of local festivals," adding, "We hope this sponsorship will help promote 'Busan, the city of festivals' to the world."

Choi Hankee, Head of Public Relations Team at Daesun Joojo (from left), Choi Hongseong, CEO of Daesun Joojo, Park Hyungjun, Mayor of Busan, Cho Woohyun, President of Daesun Joojo, Nam Deokhyun, Executive Chairman of Busan Festival Organizing Committee, and Kim Hyunjae, Director of Tourism MICE Bureau of Busan City, attended the donation ceremony for the development of festivals in the Busan area.