Samsung Electronics to Participate in IFA 2025... Showcasing 'AI Home' Experience

'Press Conference' Scheduled One Day Before Opening
Plans to Highlight SmartThings Integration and More

Samsung Electronics will participate in the Internationale Funkausstellung (IFA) 2025, Europe's largest home appliance exhibition.

Samsung Electronics 'IFA 2025' Press Conference Invitation. Samsung Electronics

On August 8, Samsung Electronics announced that it will take part in IFA 2025, Europe's largest home appliance exhibition, which will be held in Berlin, Germany from September 5 to 9 (local time). Through this year's exhibition, Samsung Electronics plans to showcase the 'future home experience' enhanced by artificial intelligence (AI) technology, and also introduce its latest products scheduled for release in the upcoming second half of the year.

On September 4, the day before the official opening, a press conference will be held at CityCube Berlin, Samsung's exclusive exhibition venue. Kim Cheolgi, head of the Home Appliance Division (Executive Vice President), will serve as the keynote speaker, highlighting the innovative possibilities that AI technology can bring to the home and emphasizing the integration between AI-based products and the 'SmartThings' ecosystem.

IFA is considered one of the world's top three electronics and IT (information technology) exhibitions, alongside CES in Las Vegas, United States, and Mobile World Congress (MWC) in Barcelona, Spain. This year's event will be held under the theme 'Imagining the Future.'