4by4 Creates Media Art Content Space at LG Electronics Best Shop Daejeon Main Store

On August 4, 2025, content artificial intelligence (AI) solutions provider 4by4 announced that it has completed the creation of a media art content space using a giant LED display on the exterior wall of the LG Electronics Best Shop Daejeon Main Store, located in Daejeon Metropolitan City.

4by4 installed a giant display on the exterior wall of the newly constructed LG Electronics Best Shop Daejeon Main Store, located on Daedeok-daero in Seo-gu, Daejeon, to create a public media art content space. The company was also responsible for producing the content.

The LG Electronics Best Shop Daejeon Main Store is situated in a bustling area densely populated with large department stores and shopping centers. It continuously displays beautiful public media art content that enhances the aesthetics of the street.

The display measures 44 meters in length on the front, 22 meters on the side, and 16.65 meters in height. Its massive size makes it visible from several kilometers away.

The 'MESH LED' product used for the project is a special mesh-shaped display, commonly installed on buildings with many curves or where visual effects need to be emphasized. It has a high waterproof rating, making it resistant to snow and rain, and its brightness can be adjusted according to external conditions.

Lee Yongjun, Head of the DX Solutions Division at 4by4, stated, "The purpose of this project was to make the LG Best Shop a regional landmark by utilizing public media art. We focused on achieving perfection not only in the display product but also in the quality of the content."

He added, "Going forward, we plan to aggressively expand our business in the production and supply of dedicated content for similar types of outdoor landscape displays, as well as in the creation of such spaces."

Recently, 4by4 has been accelerating its related business by winning a series of contracts for 'immersive media content space creation' projects with various local governments?including Busan Metropolitan City, Incheon Metropolitan City, Gyeongsangbuk-do, and Sokcho City?as well as with banks, schools, and leisure companies.