A Drink Packed with Sicilian Lemon Juice and Pulp in a Single Can
On August 1, hy announced that it will exclusively sell 'Fujiya Lemon Squash'.
Lemon Squash is a carbonated beverage first launched in 1975 by the Japanese confectionery company Fujiya. It is the drink version of the highly popular 'Lemon Squash Candy' in Japan and features Sicilian lemon juice and pulp for a refreshing taste. With its smooth finish and crisp carbonation, it is ideal as a daily drink. It also contains 400mg of vitamin C for added health benefits.
The product can be enjoyed chilled straight from the can, or frozen in the freezer to be served as a slushie or shaved ice. According to individual preferences, whisky or vodka can be added to make a highball. The packaging features a distinctive dot design, evoking a retro feel.
hy is also holding a special event to celebrate the exclusive launch on Fredit. Customers who purchase five cans will receive one additional can for free. In addition, 50 customers who purchase event products, including Lemon Squash, will be selected by lottery to receive 'Lemon Squash Candy' as a gift.
Lee Jieun, head of hy Global Business Team 3, said, "We are delighted to introduce Fujiya Lemon Squash, which has been loved for over half a century, to domestic consumers," and added, "We will continue to expand consumer choices by bringing major products that are popular in global markets to the domestic market."
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