- Busan's Pre-sale Price Index Among the Highest Nationwide ... New Complexes Exceed 50 Million KRW per 3.3 Square Meters
- Homebuyers Concerned Over Rising Pre-sale Prices ... Seeking Rational Ways to Purchase a Home
Apartment pre-sale prices continue to rise due to high inflation and a strong exchange rate. Not only in the Seoul metropolitan area but also in regional cities?especially Busan?the rate of increase remains high. As a result, brand-name apartments with pre-determined prices are drawing renewed attention.
According to the Housing and Urban Guarantee Corporation (HUG), as of June 2025, the average pre-sale price per 3.3 square meters for private apartments in the Seoul metropolitan area has risen by nearly 8% compared to the previous year. With the era of high inflation, labor and construction costs have continued to rise, leading to ongoing increases in pre-sale prices.
Busan stands out as a representative region with high pre-sale prices among regional cities. As of June 2025, the pre-sale price for private apartments in Busan is the highest among all metropolitan cities. The pre-sale price index for Busan is also among the highest nationwide.
Recently, the pace of apartment pre-sale price increases in Busan has accelerated. For new mixed-use complexes being launched in Busan this summer, the pre-sale price per 3.3 square meters is expected to exceed 50 million KRW. In fact, a mixed-use complex supplied by Company L in Haeundae, Busan, has set a pre-sale price of 44 million KRW per 3.3 square meters. Another mixed-use complex from Company S, scheduled to launch in Namcheon-dong in the same month, is estimated to be priced even higher, at around 52 million KRW per 3.3 square meters.
Real estate experts explain, "Due to high inflation, construction and labor costs have risen sharply, which has led to higher pre-sale prices. Once pre-sale prices go up, they rarely come down. Therefore, the high pre-sale prices set for new complexes in Busan are likely to persist for the time being. In this trend, apartments with prices already fixed last year could be a rational choice for homebuyers."
- A more rational way to purchase a home than new complexes ... More practical benefits with various financial incentives!
Against this backdrop, attention is turning to 'Define Gwang-an,' a large-scale brand apartment complex by SK Ecoplant in Gwang-an-dong, Suyeong-gu, Busan.
'Define Gwang-an' is the first pre-sale project for SK Ecoplant's premium brand 'Define.' Located in Gwang-an-dong, Suyeong-gu, Busan, the complex consists of 10 buildings with 2 basement floors and 31 above-ground floors, totaling 1,233 units. Some unit types are currently available for first-come, first-served contracts.
'Define Gwang-an' was launched in October 2024 with a pre-sale price of about 33.7 million KRW per 3.3 square meters. This is at least 10 million KRW to nearly 20 million KRW cheaper per 3.3 square meters than the new mixed-use complexes currently being launched. As a result, it is seen as a rational alternative for homebuyers and is also expected to offer greater potential for future price appreciation.
The complex also offers a range of financial benefits to enhance its competitiveness. A fixed contract deposit of 20 million KRW is applied, and after paying the deposit, there is no additional payment required until move-in. Other exceptional incentives include interest-free intermediate payments and free balcony expansion.
- Superior comfort compared to mixed-use complexes ... Landscaping as a basic feature, with diverse community facilities for higher resident satisfaction
Define Gwang-an also stands out for its superior product quality compared to mixed-use complexes. The complex maximizes residential comfort with various landscaping features and children's playgrounds. This layout is not possible in mixed-use complexes, which typically have high building coverage ratios. In such complexes, most ground-level space is occupied by commercial entrances and underground parking access, making it virtually impossible to create landscaped areas for residents.
Looking at the special features of Define Gwang-an in detail, the complex includes the 'Green Ciel Foret,' a step-style garden for leisurely daily life, the 'Gallery Garden' along public walkways, and 'The Cozy Garden' at the parking entrance?offering stylish landscaping and a variety of gardens for added distinction. In addition, a children's water playground and fitness facilities are located nearby, further boosting residents' satisfaction. The complex also enjoys abundant green spaces centered around Geumryeonsan and Hwangnyeongsan mountains, providing scenic natural views.
The diverse community facilities are also noteworthy. Amenities include a library with curated book services by Choi Inah Bookstore, a screen golf zone, indoor golf practice range, sauna, fitness center, GX room, tea house, and senior club. The complex will also be equipped with the AI smart home service 'SKAI 2.0,' which learns users' presence and preferred temperatures, and automatically controls lighting, standby power, and heating.
- A brand-name mega complex just a 2-minute walk from Gwang-an Station on Busan Subway Line 2, enjoying both transit and education premium!
'Define Gwang-an' boasts not only a prime location near public transit but also a wide range of lifestyle infrastructure. It is a super-station-area apartment located within a 2-minute walk of Gwang-an Station on Busan Subway Line 2. The complex is also close to Suyeong Bridge, Suyeong Tunnel, and Beonyeong-ro, providing easy access to downtown Busan by car. It offers excellent connectivity to other cities via the Namhaean Expressway and Gyeongbu Expressway. Residents also enjoy high living convenience, with nearby amenities such as Shinsegae Department Store and Lotte Department Store in Centum City, BEXCO, Homeplus, Costco, and the Sports and Culture Town.
The outstanding educational environment is also a highlight. Nearby are Hoam Elementary School, Suyeong Middle School, and Dong-a Middle School. In particular, the presence of side entrances allows for faster and safer access to Dong-a Middle School and Suyeong Middle School, which is expected to be highly attractive to families with school-aged children. The complex is also conveniently located for access to the Namcheon-dong private education district, as well as Suyeong-gu Children's Library, Suyeong-gu Sports and Culture Town, and Geumryeonsan Youth Training Center, providing a wide range of educational and cultural facilities for children.
The model home for 'Define Gwang-an' is located in Jaesong-dong, Haeundae-gu, Busan.
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