Limited Edition Character Keyrings Including Sanrio, Rilakkuma, and Tamagotchi on Display and Sale
Exclusive Overseas Popular Character Goods Available
The 'Aoki Chii Sangjeom' popup store, which is sure to excite keyring enthusiasts in Busan, will be held from July 18 to July 24 at 'The Wave' event hall on the B1 floor of Lotte Department Store Busan Main Branch in Seomyeon.
The keyring specialty store 'Aoki Chii Sangjeom' popup store will be held from the 18th to the 24th at 'The Wave' event hall on the B1 floor of Lotte Department Store Busan Main Branch in Seomyeon.
This is the first time the 'Aoki Chii Sangjeom' popup store event is being held in Busan. The event will offer a wider variety of products, including popular character keyrings such as Sanrio, Rilakkuma, Tamagotchi, Hololive, and Monchhichi, as well as keyrings featuring classic doll designs.
In particular, some overseas limited edition items that are usually difficult to find in Korea will also be available, raising expectations that Busan's keyring enthusiasts will be highly satisfied.
Recently, keyring collecting has become a new form of 'taste consumption' culture, especially among the MZ generation, as a way to express oneself. As a result, the keyring market is rapidly growing as a major segment of emotional consumption.
In fact, some popular items are actively traded on secondhand platforms, further solidifying their value as collectible content.
During the popup store period, customers who spend over 50,000 won will receive a random gift, and those who purchase certain products will also be given a limited edition card linked to an SNS authentication event.
Um Insang, leader of the accessories team at Lotte Department Store Busan Main Branch, said, "As this is the first time the popup store is being held in Busan, it will be a great opportunity to see rare products such as limited edition keyrings that have been difficult to find until now."
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