Lotte Construction Wins Grand Prize in Apartment Category at Korea Service Awards for 24 Consecutive Years

Lotte Construction announced on the 7th that it recently received the Grand Prize in the Apartment category for the 24th consecutive year with its brand 'Lotte Castle' at the '2025 Korea Service Awards' hosted by the Korean Standards Association (KSA). The 'Korea Service Awards' are presented to companies that have established a customer-centric service quality management system and have demonstrated outstanding service performance and standards across their management operations.

'Lotte Castle' is a premium residential brand that was launched in 1999 as the first of its kind in the domestic housing industry, ushering in the era of branded apartments in Korea. Last year, Lotte Construction redefined the Lotte Castle brand philosophy as 'Build Home, Beyond House' (providing a sanctuary for the heart beyond just the construction of an apartment building). The brand concept was also named 'Live Classic' (my own classic that is alive and breathing even now), establishing it as the unique value and core identity of Lotte Castle.

The company also presents residential spaces tailored to changing lifestyles. It has launched the community style 'Salon de CASTLE' and the landscaping brand 'GREEN X GROOVE.' In addition, it developed new residential layouts such as 'EGO+SPACE' and 'ENTRANCE+ENTERTAINMENT+LOUNGE,' which reflect the diverse lifestyles of future consumer groups born in the 1980s and 1990s.

Hanjunho, Head of Strategic Planning Division at Lotte Construction (left), is taking a commemorative photo after receiving an award at the '2025 Korea Service Awards' ceremony held on the 4th at Lotte Hotel Seoul in Jung-gu, Seoul. Photo by Lotte Construction

A Lotte Construction representative said, "Our efforts to provide residential environments in line with customer needs and housing trends have produced excellent results," adding, "We will continue to offer products and services that align with our brand philosophy."

On June 26, Lotte Construction was also recognized for the excellence of its brand by winning first place in the Premium Apartment category for the eighth consecutive year with 'Lotte Castle' at the '2025 National Service Awards.' The 'National Service Awards' are hosted by the Institute for Industrial Policy Studies (IPS) and supported by the Ministry of Trade, Industry and Energy and the Ministry of SMEs and Startups.